Jakarta, 30 June 2022 – PT Indofood CBP Sukses Makmur Tbk (“Indofood CBP”) is back at the Jakarta Fair Kemayoran (JFK) exhibition which was held from 9th June to 17th July 2022. This time, while maintaining strict health protocols, with the theme "Having Fun Together at Indofood's House", Rumah Indofood at JFK, was a place where fun and exciting activities were prepared for visitors, including Meet and Greet soccer players from the Persija Jakarta club.
The theme "Having Fun Together at Indofood House" is considered to be in line with the official mission of this year's organizers, namely "After the Pandemic, Jakarta Fair Rises Again". Indofood JFK 2022 house occupies a total area of 2000 square meters and is divided into four booths, two of which display a range of Indofood products and the other two with the concept of Warung Food Indomie (Warmind). The four booths are spread over several locations at JIEXPO Kemayoran, Jakarta. Indofood CBP has participated in the largest exhibition in Southeast Asia JFK in a row (back-to-back) since the last decade. This is proof of Indofood CBP's loyalty to escort Indonesia’s families needs for decades.
Fierman Authar, Head of Consumer Engagement, Corporate Marketing of Indofood CBP, in expressing his delight said, "This year is the 6th year that Indofood CBP is present at the JFK exhibition with the concept of 'House of Indofood'. The theme that we carry is “Having Fun Together at Indofood's House”. By implementing strict health protocols, through JFK 2022, the annual exhibition that is always eagerly awaited by the public, we are here to interact directly and feel the warm welcome of consumers from various ages and backgrounds. This activity is one of the most important fixed agendas for us."
"We are also very happy to be able to again hold Meet and Greet activities at JFK 2022 with Persija as a club that is the pride of the people of Jakarta. Because, direct interaction between players and fans has been quite limited since the pandemic took place. The presence of Persija players to greet fans is expected to provide a memorable experience for visitors at Rumah Indofood JFK 2022," added Fierman.
The Persija Meet and Greet activity presented three Persija players, namely Rezaldi Hehanusa, Osvaldo Haay and Syahrian Abimanyu. “Of course we are happy to be able to attend the Meet and Greet event at Indofood JFK House this year and meet the fans. We also thank Indofood for supporting Persija since 2019. Hopefully Indofood can continue to support Persija in the future,” said Persija soccer player Rezaldi Hehanusa, speaking on behalf of the other two players.
In the 2022-2023 season, which will begin in the middle of this year, Indofood supports eight football clubs in Indonesia, including Persija. “Hopefully the support given by Indofood can be an additional motivation for Persija to gain further achievements in the new competition season. In addition, we also hope that this synergy can transmit a positive spirit to the younger generation, especially in Jakarta," concluded Fierman.
In addition to the Persija Meet and Greet event, Indofood has also prepared various exciting activities at the Indofood JFK 2022 House, namely cooking demos with celebrity chefs and Youtubers, marching bands and others. Inevitably, Rumah Indofood JFK 2022 can be an attractive alternative tourist destination for all family members who want to fulfil their shopping and recreation needs during school holidays.
About PT Indofood CBP Sukses Makmur Tbk
ICBP is one of the established and leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. ICBP also operates a packaging business, producing flexible and corrugated packaging for our products.
We provide everyday solutions for consumers of all ages across market segments, with more than 30 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.
ICBP’s business operations are supported by more than 60 plants located in key areas across Indonesia, enabling us to stay closer to our customers and ensure product freshness and availability. Most of our products are easily available in general and modern trade across the archipelago. We are fully supported by Indofood’s extensive distribution network in Indonesia to meet consumer demands in a timely and efficient manner.
Besides Indonesia, ICBP also exports its products worldwide. As part of our core business expansion strategy, ICBP acquired Pinehill Company Limited, an instant noodle producer with more than 20 manufacturing facilities in Africa, Middle East and South Eastern Europe, making ICBP one of the world’s largest instant noodle producers with a strong market share globally.
Head of Consumer Enaggement Marketing
PT Indofood CBP Sukses Makmur Tbk
Sudirman Plaza Indofood Tower 17th Floor
Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910
T. +62 21 5795 8822
F. +6221 5795 8822
Nurulita Novi Arlaida
Head of Corporate Public Relations
PT Indofood Sukses Makmur Tbk
Sudirman Plaza Indofood Tower 9th Floor
Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910
T. +62 21 5795 8822 ext. 1169
F. +6221 5793 7466