Jakarta, June 23, 2022 – PT Indofood CBP Sukses Makmur Tbk (“Indofood CBP”) is back at the Jakarta Fair Kemayoran (JFK) exhibition which will be held from June 9 to July 17, 2022. This time, while still adhering to strict health protocols, Indofood at JFK with the theme "A fun get-together at Indofood's House". Fun and exciting activities prepared for visitors include a cooking demo of a new menu created by Celebrity Chef, Nicky Tirta.
The theme "A fun get-together at Indofood's House" is considered to be in line with the official mission of this year's organizers, namely "After the Pandemic, the Jakarta Fair Rises Again". Indofood JFK 2022 house occupies a total area of 2000 m2 and is divided into four booths of which two booths display a range of Indofood products and two other booths with the concept of Warung Makan Indomie (Warmindo). The four booths are spread over several locations at JIEXPO Kemayoran, Jakarta. Indofood CBP has participated in the largest exhibition in a row since the last decade, at Southeast Asia JFK. This is proof of Indofood CBP's loyalty to serve the Indonesian families for decades.
Fierman Authar, Head of Consumer Engagement, Corporate Marketing of Indofood CBP expressed his pleasure, "This year is the 6th year Indofood CBP is present at the JFK exhibition with the concept of 'House Indofood'. The theme that we carry is "A fun get-together at Indofood's House". By implementing strict health protocols, through JFK 2022, the annual exhibition that the public has always been waiting for, we are here to be able to interact directly and feel the warm welcome of consumers of various ages and backgrounds to the events that we present especially for them. This activity is one of the most important fixed agendas for us. The presence of Celebrity Chef Nicky Tirta with his creations is expected to provide a memorable experience for visitors to Rumah Indofood JFK 2022. Because delicious cuisine is always a hot topic of conversation for many people.”
The cooking demo was held in order to provide new ideas for exhibition visitors so that they can be creative using Indofood products as ingredients for cooking at home or in the culinary businesses they run. This event is a form of Indofood CBP's commitment to accompany and present various inspirations for delicious cuisine creations while providing a more enjoyable cooking experience.
Celebrity Chef Nicky Tirta also said, “This event is definitely eagerly awaited by the public, especially after two years of not seeing each other. Hopefully this event can give new ideas and open up opportunities for cooking lovers to try something new and unique in processing quality delicious dishes. By holding a cooking demo activity like this, hopefully it can make cooking moments at home more fun, enjoyable and memorable.”
The cooking demo event presents a select menu of Banana Swiss Choco Cupcake and Rendang Indomie Karipap (Curry Puff) using a variety of quality products from the Indofood group, including Indomilk, Indomie, Cakra Kembar Wheat Flour, Palmia, Promina, and many more. "We hope that by holding a cooking demo event at the Indofood JFK 2022 house, in the future the visitors who attend will be more active and creative in the kitchen after getting new ideas and inspiration from Indofood CBP," concluded Fierman.
About PT Indofood CBP Sukses Makmur TBK
ICBP is one of the established and leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. ICBP also operates a packaging business, producing flexible and corrugated packaging for our products.
We provide everyday solutions for consumers of all ages across market segments, with more than 30 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.
ICBP’s business operations are supported by more than 60 plants located in key areas across Indonesia, enabling us to stay closer to our customers and ensure product freshness and availability. Most of our products are easily available in general and modern trade across the archipelago. We are fully supported by Indofood’s extensive distribution network in Indonesia to meet consumer demands in a timely and efficient manner.
Besides Indonesia, ICBP also exports its products worldwide. As part of our core business expansion strategy, ICBP acquired Pinehill Company Limited, an instant noodle producer with more than 20 manufacturing facilities in Africa, Middle East and South Eastern Europe, making ICBP one of the world’s largest instant noodle producers with a strong market share globally
Fierman Authar Nurulita Novi Arlaida
Head of Consumer Engagement Marketing Head of Corporate Public Relations
PT Indofood CBP Sukses Makmur Tbk PT Indofood Sukses Makmur Tbk
Sudirman Plaza Indofood Tower Lantai 17 Sudirman Plaza Indofood Tower Lantai 9
Jl. Jend. Sudirman Kav. 76-78 Jl. Jendral Sudirman Kav. 76-78
Jakarta 12910 Jakarta 12910
T. +62 21 5795 8822 T. +62 21 5795 8822 ext. 1169
F. +6221 5793 7477 F. +6221 5793 7466
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