Good to Go from Indomilk: The First Multi-cereal Milk in Indonesia For Active Young Urban People Through-out the Day

Jakarta, January 30, 2019 - Subsidiary of PT Indofood CBP Sukses Makmur (ICBP) Tbk, Dairy Division the leader of liquid milk producers in Indonesia, offers Indomilk’s Good to Go, the first multi-cereal milk drink in Indonesia. Good to Go was developed as a nutritional support for the activities of young urbanites who continue to want to excel in work [and play]. Launching Good to Go's new product is marked by introducing two proud Indonesian badminton athletes, Anthony Sinisuka Ginting and Jonatan Christie as brand ambassadors.

Young urbanites aged 20-35 years are active generation, motivated to work and perform. Their activities last from morning to night, full with ideas and high mobility. The demanding activities of young urbanites requires energy that must be maintained. Non-caffeine drinks, cereals, chocolates and fruit such as bananas and berries are foods that can prevent tiredness and restore energy.

Jonathan Setiawan, Senior Brand Manager of Liquid Milk of Dairy Division, said that "Good to Go from Indomilk is the first multi-cereal milk drink in Indonesia. The product is made from fresh milk and oats, brown rice, malt and wheat. Looking at the composition, Good to Go has low fat content as well as high sources of fiber and vitamins B1, B2, B3, and B6, which is needed by the body to continue to energize and function. With the two best variants, bananas - strawberries and chocolate -avocado, Good to Go is the right choice for young urbanites who want to stay energized and continue to Go all day".

"As a nutritional solution, Good to Go has become Indomilk's latest breakthrough to support the young urban Indonesian achievers in work [and play]. Good to Go is proud to be a part of the Go-Go Generation! ”Said Jonathan Setiawan.

Go Generations with urban lifestyles, are increasingly aware of the importance of maintaining body-health, by exercising one to three times a week in the middle of a daily busy schedule. Coupled with their need to travel, surely young urbanites need extra energy that can be obtained from additional intake of nutrients from their normal daily consumption of food and beverages.

Related to nutrients required, Dr. Juwalita Surapsari, MGizi, SpGK explained, "Carbohydrates are the main nutrients the body needs as an energy source. However, the existence fiber in food sources as complex carbohydrates such as oats, brown rice, malt and wheat, causes glucose to be released slowly from carbohydrate digestion, to produce a steady and constant energy source for our body. In addition it can also bring a feeling of satiety and long term health for the body.”

"Whilst vitamins B1, B2, B3 and B6 as well as minerals such as calcium and phosphorus also assist in producing the body's energy source, a selection of the right food and beverages will also support our body to always be energized. Therefore always choose food or beverages that contain complex carbohydrates, proteins, and vitamins and minerals," added Dr. Juwalita Surapsari.

On the same occasion, Indonesian top badminton athlete, Jonatan Christie revealed that, "As athletes, we have strict and routine training times as well. There are solid tournament schedules throughout the year, hence our daily life is focused on improving our games on the field and also performance records for each match. Therefore it is very important for us to pay attention to nutrient intake in order to maintain our prime physical conditions."

"Outside the training schedule and matches, we as young people need more energy to undergo other activities. Good to Go multi-cereal milk with delicious flavor, provides us with the energy to maintain our enthusiasm all day long, "said Anthony Sinisuka Ginting, completing Jojo’s question.

"Through the availability of Good to Go we believe that young urbanites today need not fear of running out of energy in order, to realize their various dreams and aspiration, because Good to Go has the right ingredients to support activities and make them a Go-Go Generation!" said Jonathan Setiawan, in a closing remark.

In connection with the launch of Good to Go multi-cereal milk, Indomilk held a campaign – #Go Terus, to present to Key Opinion Leaders, who will share the knowledge of how to be a Go-Go Generation who is active, continue to excel in work [and play]. In addition the #GoTerus campaign will also fascinate visitors with a variety of game challenges, entertainment, attractive product package and instagramable photos on 30th January – 3rd February 2019, at Laguna Atrium Central Park Mall, Jakarta. All activities for this campaign will be supported by content variety on the @goodtogo_id, the roadshow activities will also be featured on the TVC Good to Go shows.

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses.

We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.

Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.

Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.

Besides Indonesia, ICBP products are also present in more than 60 countries around the world.


Media Contact:

Jonathan Setiawan                                                              Nurulita Novi Arlaida
Senior Brand Manager Susu Cair                                          Head of Corporate PR
PT Indofood CBP Sukses Makmur Tbk Divisi Dairy                PT Indofood Sukses Makmur Tbk
Jl. Raya Bogor Km 26.6 Gandaria,                                          Sudirman Plaza Indoffod Tower Lantai 9
Jakarta 13710                                                                          Jl. Jendral Sudirman Kav. 76-78
T. +62 21 871-0211                                                                   Jakarta 12910
E.                                    T. +62 21 5795 8822 ext. 1169
W.                                                           F. +6221 5793 7466