Build Awareness of the Importance for a Healthy Lifestyle for Youth, Ruangguru - Indofood and PDRC FKM UI Launch the "Hidup Sehat Yuk!" Program

Jakarta, July 22nd, 2018 - Ruangguru, PT Indofood Sukses Makmur Tbk (Indofood), and Positive Deviance Resource Center of the University of Indonesia's Faculty of Public Health (PDRC FKM UI) announces collaboration and launched the Let’s Live Healthly! (Hidup Sehay Yuk!) program, in the form of digital educational content about health that can be accessed in the Ruangguru application. This launch event was held at XXI Epicentrum, South Jakarta, where actor, Iqbaal Ramadhan and content creator Gita Savitri as Ruangguru’s brand ambassador. The launch event was attended by more than 500 participants consisting of students, teachers, parents, and also the national media.

Based on the 2017 SDG baseline report on Indonesian children, issued by BAPPENAS and UNICEF, the double burden of malnutrition in Indonesia is a very serious problem. In 2013, 12% of children under 5 years old are wasted (low body weight compared to height) and the same amount overweight (overweight). Meanwhile in the same year stunting of children below 5 years of age, was around 37%.

With this insight, Indofood and PDRC FKM UI have taken the initiative to carry out education about the importance of a balanced nutrition and health for infants in the First 1000 Days of Life; Anaemia in Adolescents, Balanced Nutrition, and Adolescent Health, which were initially carried out through direct counselling, but now packaged in a much more modern and relevant approach to children's current learning style. Given the need for knowledge about nutrition to reach more young women in the future quickly, Indofood and PDRC FKM UI collaborate with Ruangguru, the biggest technology-based education service provider in Indonesia.

Director of Indofood who is also Co-Chair of Scaling Up Nutrition Business Network, Axton Salim, added, "Our main nutrition problem is stunting. Preventive efforts to reduce the nation's nutritional problems must start early as possible. We believe that education through digital applications is more suitable in line with the habits of generation Z, so this collaboration is expected to help reach more teenagers in a shorter time."

Now Ruangguru has more than 8.5 million users. Later, through the Ruangguru application, lessons content called ‘Hidup Sehay Yuk!’ will be available, which can be enjoyed by year 7-12 students. The content consists of learning videos, quizzes, summaries, and also topic exercises. "In Ruangguru, not only quality learning content are provided, but we also want to give more value. We believe children's intelligence is supported by health and balanced nutrition. Therefore, this collaboration is expected to have a broad impact on children in Indonesia", said Belva Devara, Ruangguru Co-Founder and CEO.

Professor of FKM UI, Prof. Dr. Endang L. Achadi, MPH., Dr.PH also said, "Health problems and nutrition must be treated immediately. Stunting, for example, is not just a matter of body size, but more importantly, stunted children are also likely to experience growth and barriers to the development of other organs, such as the brain, heart and kidneys, so that it will be affected cognitive abilities (intelligence) and the risk of various Non-Communicable Diseases (NCD) as adults, such as hypertension, diabetes, and heart disease. In addition, many health problems are faced by young women; Anaemia is caused by consumption of foods that are not balanced in nutrition. We are very appreciative of the collaboration carried out by Indofood and Ruangguru to help teens begin to realize the importance of nutrition and health, for a brighter and brilliant future for Indonesia."

The launch of this program was opened by Gita Savitri, who explained the facts and problems of health faced by adolescents, then continued by Iqbaal Ramadhan to explain the solutions made based on collaboration between Ruangguru, Indofood, and PDRC FKM UI. Both are figures of Indonesia’s young generation, who cares about education in Indonesia. Iqbaal Ramadhan is an actor, musician and alumni student of the United World College, United States. While Gita Savitri, besides being a student at Freie Universität Berlin, is also active as a content creator, chosen to be Youtube's Creators for Change and acts as volunteers in several of countries. The event was closed with a quiz session for the audience, as well as musical performances from Iqbaal Ramadan, Gita Savitri and the Ruangguru team.

To get more information, access - or download the Ruangguru application in the App-store and Play store.


About Ruangguru

Ruangguru is an Indonesian technology company focusing on services based on educations and has more than 8.5 million users. The company has been established since 2014 by Belva Devara and Iman Usman, both of them have been enlisted as entrepreneur under 30 in Forbes 30 by 30 for technology company in Asia. Ruangguru committed as a partner for provincial governments to provide qualified educations through Learning Management System (LMS). Last year, Ruangguru has managed to collaborate with 32 (out of 34) provincial government and more than 326 municipalities and district governments.

About PT Indofood Sukses Makmur Tbk

Over the last two decades, Indofood has progressively transformed into a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing, to consumer products in the market. Today, it is renowned as a well-established company and a leading player in each business category in which it operates. In its business operations, Indofood capitalizes on economies of scale and a resilient business model with four complementary Strategic Business Groups (“Group”), namely:


  • Consumer Branded Products (“CBP”)
  • Supported by the strength of its product brands, the Group produces a diverse range of consumer branded products including noodles, dairy, snack foods, food seasonings, nutritional and specialty foods, and beverages.

    • Bogasari

    The Group is primarily a producer of wheat flour as well as pasta, with business operations supported by its own shipping and packaging units.

    • Agribusiness

    The Group’s principal activities range from research and development, seed breeding, oil palm cultivation and milling, to the production and marketing of branded cooking oils, margarine and shortening. The Group also cultivates and processes rubber, sugar cane and other crops.

    • Distribution

    With the most extensive distribution network in Indonesia, the Group distributes the majority of the consumer products manufactured by Indofood and its subsidiaries, as well as by third parties, to the market.

For more information, please contact:
Mita Agustina
Public Relation Manager
Nurulita Novi Arlaida
Head of Corporate Public Relations Dept.  
PT Indofood Sukses Makmur Tbk
(021) 5795882 ext. 1173
Latifah Farsia