Serving a Typical Balinese Sauce, Indomie Launches a New Variant: “Matah Sauce Fried Indomie”

 Jakarta, February 19th, 2017 – Inspired by the rising popularity of spicy dishes, Indomie launches its brand new variant – Matah Sauce Fried Indomie, a tantalizing and refreshing Balinese sauce. The product was introduced during the 229th anniversary of Denpasar city, located in Lumintang Field, Denpasar. The Mayor of Denpasar, the management of Indofood CBP Sukses Makmur Tbk and thousands of Balinese people attended the event.


Director of PT Indofood CBP Sukses Makmur Tbk, Taufik Wiraatmadja, explained, “As a token of appreciation to the Indonesian people who have supported Indomie for the last 45 years, we present this new variant (Fried Indomie with Matah Sauce), a favorite typical Balinese sauce.” The Matah sauce is known as one of the Balinese signature sauces with a spicy and refreshing sensation. Matah Sauce Fried Indomie comes with luscious chili and garlic seasoning. “We hope Matah Sauce Fried Indomie will be a crowd pleaser among Balinese cuisine enthusiasts and will be great mood booster for everyone,“ Taufik exclaimed.


Taufik also mentioned Indomie’s vision to always be close to the consumer, to accompany the daily routines and everyday moments of the Indonesian people – not only in times of discouragement but also in times of comfort with family and friends as well as in times of struggle to achieve life inspirations. “This is what inspires us to keep innovating in line with the spirit of Indonesians,” he continued.


Ida Bagus Rai Dharmawijaya Mantra, SE., Msi, the Mayor of Denpasar, remarked, “As this event was held near the commemoration of Denpasar’s 229 birthday this upcoming 27 February, it is hoped that Denpasar citizens will come to love their city even more, maintain and build meaningful work, creativity and innovation as well as preserve the culture and customs.” In response to the new Indomie product showcasing a typical Balinese dish, Ida Bagus Rai Dharmawijaya Mantra asserted, “Of course we welcome this novelty from Indomie, which both satisfies the consumer taste and promotes Balinese culinary to be known and loved by the general public.”


Chandra Hin, Branch Manager ICBP, Instant Noodle Division at the East Indonesia (Indotim) Branch, announced, “Matah Sauce Fried Indomie will be available in supermarkets start from February 6th, for the price of Rp 2.300,00 per pack. We welcome today’s visitors to head over to Indomie stands to taste the new products.” Chandra also mentioned that Indofood Group also enlivens Denpasar birthday celebration with a bazaar of various Indofood product with attractive gimmicks. “We hold a Coaching Clinic during the meet-and-greet with Bali United coach, Eko Purijanto, and players, Irfan Bachdim, Mochammad Dicky, Koman Adi Parwa, and Ahn Byung Keon for young generation football lovers. We also host an Indie band competition that will sing the Indomie jingle,” he added.


The Denpasar anniversary commemoration started with 5 km Health Walk, opened by the mayor at 07:00 WITA, followed by a mass exercise, fashion show, a series of competitions, such as coloring, traditional Balinese dance, marching band, Lolot music band, and Bondress performance. The day-long celebration ended at 22:00 WITA.




About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 


We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 


Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.


Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 


In addition our products are also present in more than 60 countries globally.


Media Contact:

Lucy Suganda

Marketing Manager Noodle Division

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 26th Floor

Jl. Jend. Sudirman Kav 76-78, Jakarta 12910

P: +62 21 5795 8822

F: +62 21 5793 7466

Email :

Nurulita Novi Arlaida

Head of Corporate Public Relations 

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 9th Floor

Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910

T. +62 21 5795 8822 ext. 1169

F. +6221 5793 7466