Indofood, through Indomie, Indomilk, and Chitato, celebrated creativity on October 18-19, 2025, at the ITB Art Market in Bandung, West Java.



Bandung, October 22, 2025 – Indofood, through its leading brands Indomie, Indomilk, and Chitato, participated in ITB Art Market 2025, held on October 18 – 19, 2025 at the Ganesha Campus in Bandung. This year, Indofood presented a fresh experience: a collaborative art installation with artist, lecturer, and ITB FSRD alumnus Budi Adi Nugroho. The installation was designed to showcase the unique characteristics of each Indofood brand, while also blending in with the festival's theme, “Setakat Lekat” (Close Connection), which reflects the interwined relationship between physical and digital realities.

ITB Art Market: Icon of Art & Culture
Since it was first held in 1972, the ITB Art Market has been recognized as one of Indonesia’s most iconic art festivals. The festival brings together artists, academics, industry players, and the wider community, making it a unique space for cultural interaction. With a history spanning over five decades, ITB Art Market once drew a record 600,000 visitors, making it one of the largest cultural festivals in Southeast Asia. After a hiatus of more than ten years, the festival returned with renewed energy. In 2025, ITB Art Market featured exhibitions, performances, workshops, art installations, and more than 200 interdisciplinary creative booths, with the theme “Setakat Lekat” (Close Connection). This theme reflects contemporary reality, where the boundaries between physical and digital worlds are increasingly blurred and intertwined, shaping a new collective experience.



Indofood's Commitment to Youth Creativity
"Indofood believes that art is a universal language that unites people. The participation of Indomie, Indomilk, and Chitato at the ITB Art Market 2025 not only brings flavor, but also a meaningful artistic experience. This collaboration reflects our support for the development of Indonesian arts and culture, while also strengthening Indofood's connection with the younger generation, families, and creative communities," said Fierman Authar, Head of Consumer Engagement at PT Indofood CBP Sukses Makmur Tbk.



Collaborative Installation: One Work, Diverse Expression
The joint installation by Budi Adi Nugroho features similar visual forms, distinguished by each brand’s signature colors and the iconic elements of ITB Art Market. Indomie, with its iconic red, yellow, and green colors, symbolizes the diversity of flavors enjoyed across generations. Indomilk incorporates the distinctive colors of Indomilk Your Way as a symbol of the energy and culture of the younger generation. Chitato, presented in vibrant yellow, radiates cheerfulness and captures the fun and spontaneity of youth. Together, the installation underscores that while each brand carries its own unique character, they come together harmoniously under the theme “Setakat Lekat,” reflecting the close connection between community, culture, and creativity.

Appreciation from ITB and Artists
Prof. Dr. Ir. Tatacipta Dirgantara, M.T., Rector of ITB, said, “The ITB Art Market is a space for dialogue between art, science, technology, and society. Indofood’s presence with this collaborative installation shows how the industrial and academic worlds can enrich each other.”

In addition, Budi Adi Nugroho shared, “This collaboration proves that art can be present in various mediums, even through brands that are part of everyday life. I want to present works that will remain in people’s memories, just like Indomie, Indomilk, and Chitato, which have long been part of Indonesian society.”

About Indofood's Participation
By participating in the ITB Art Market 2025, Indofood aims to strengthen its role as a brand that is not only close to its products, but also present in cultural, family, and community spaces. This participation underscores Indofood's ongoing commitment to bringing together taste, art, and society. Follow us on Instagram for more information: @rumahindofood, @indomie, @indomilkyourway, and @mychitato.

About PT Indofood CBP Sukses Makmur Tbk
PT Indofood CBP Sukses Makmur Tbk (“ICBP” or the “Company”) is among the most established leading players in the consumer branded products sector. We are engaged in a wide range of product categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business that produces flexible and corrugated packaging for our products.

We provide everyday food and beverage solutions for consumers of all ages across market segments, with more than 30 leading product brands. Many of these brands enjoy significant market shares in Indonesia, backed by decades of deep consumer trust and loyalty. In particular, Indomie, our flagship brand for instant noodles, has grown to become an international brand with strong market leadership extending beyond Indonesia.

Our business operations are supported by 60 plants located in key areas across Indonesia, enabling us to stay close to our customers and ensure product freshness and availability in all sales channels. We are fully supported by PT Indofood Sukses Makmur Tbk extensive distribution network across the archipelago to meet consumer demands in a timely and efficient manner.

We have more than 20 production facilities in Malaysia, Africa, the Middle East and Southeastern Europe serving the overseas markets, making ICBP one of the largest instant noodle producers in the world. In addition, we also export many of our products from Indonesia, making them present in more than 100 countries globally. 

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