Jakarta, 12 Juli 2024 - Indomie, the iconic instant noodles produced by PT Indofood CBP Sukses Makmur Tbk (Indofood CBP), has been recognized as The Most Chosen Instant Noodle Brand in the World in the 2024 Kantar Brand Footprint Report. Measured based on Consumer Reach Points (CRP), Indomie successfully ranks first in the Instant Noodle category. It also secured titles as The Most Chosen FMCG Brand in Southeast Asia and Indonesia, and The Most Chosen Food Brand in Indonesia. Other Indofood CBP products under the INDOFOOD brand, Indofood Racik, Sambal Indofood, and Kecap Indofood, ranked among Indonesia’s Top Ten Most Chosen FMCG Brand.
The Kantar Brand Footprint is a comprehensive global study of FMCG, featuring annual rankings of The Most Chosen FMCG Brands. The rankings are determined using CRP, which are calculated based on population, market penetration, and consumer choices to identify the most selected brands worldwide. The study spans 62 countries across five continents, representing 76% of the world's population, and includes data from over 42,800 brands.
Indofood CBP Director Taufik Wiraatmadja expressed, “Indomie, our flagship instant noodle brand, has been a trusted choice for consumers for over 50 years. With a presence in more than 100 countries, our strong brand equity stems from our commitment to providing high-quality products with unique flavors that cater to market trends and consumer preferences. We continually strive for perfection through innovation, collaboration, and engaging activities that enhance the consumer experience and maintain our relevance. We also ensure product availability across all distribution channels, from traditional to modern outlets. We hope Indomie continues to be the preferred choice for consumers in Indonesia and globally.”
The Most Chosen Brand award ceremony, hosted by Kantar Indonesia, was held on June 27, 2024, in Jakarta. Representing Indomie and Indofood CBP Management, Stefanus Indrayana, Head of Corporate Communications, received the award and expressed his appreciation towards Indonesian and global consumers who have made Indofood CBP products their choice. “We deeply appreciate the trust and loyalty of consumers who have made Indomie and Indofood their preferred brands. This recognition motivates us to continue producing high-quality products that meet the tastes of people in Indonesia and around the world,” he said.
Stefanus Indrayana receiving the award presented by Kantar to Indomie
About PT Indofood CBP Sukses Makmur Tbk
PT Indofood CBP Sukses Makmur Tbk (“ICBP” or the “Company”) is among the most established leading players in the consumer branded products sector. We are engaged in a wide range of product categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business that produces flexible and corrugated packaging for our products.
We provide everyday food and beverage solutions for consumers of all ages across market segments, with more than 30 leading product brands. Many of these brands enjoy significant market shares in Indonesia, backed by decades of deep consumer trust and loyalty. In particular, Indomie, our flagship brand for instant noodles, has grown to become an international brand with strong market leadership extending beyond Indonesia.
Our business operations are supported by 60 plants located in key areas across Indonesia, enabling us to stay close to our customers and ensure product freshness and availability in all sales channels. We are fully supported by PT Indofood Sukses Makmur Tbk extensive distribution network across the archipelago to meet consumer demands in a timely and efficient manner.
We have more than 20 production facilities in Malaysia, Africa, the Middle East and Southeastern Europe serving the overseas markets, making ICBP one of the largest instant noodle producers in the world. In addition, we also export many of our products from Indonesia, making them present in more than 100 countries globally.
Media Contact
Nurulita Novi Arlaida
Head of Corporate Public Relations
PT Indofood Sukses Makmur Tbk
Sudirman Plaza Indofood Tower
Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910
T: +62 21 5795 8822 ext. 1169
E: nurulita.arlaida@indofood.co.id
W: www.indofood.com