Bandung, May 20th, 2017. The #IndomieUniqmie entered the Grand Final with five finalists to compete in front of the judges and audience. These five recipes were selected from tens of thousands of contestants. #IndomieUniqmie is organized by PT Indofood CBP Sukses Makmur Tbk to commemorate 45 years of Indomie in Indonesia. It is a recipe contest for unique dishes inspired by Indomie. The #IndomieUniqmie Grand Final took place on 20 May 2017 at Monumen Perjuangan Rakyat Jawa Barat, Jl. Dipati Ukur no. 48, Bandung.
Julia Atman, General Marketing Manager, Noodle Division PT Indofood CBP Sukses Makmur Tbk, expressed, “We did not expect this level of enthusiasm we received for the #IndomieUniqmie. A total of 27.030 creative recipes were submitted from all over Indonesia. From adding various toppings to infusing Indomie with local and international cuisines, the recipes were widely varied and resulted in attractive one-of-a-kind tastes.” The application rounds started from 23 January to 23 April 2017 through digital, PO BOX and on-site means during the roadshow in 4 major cities, Medan, Yogyakarta, Malang, and Makassar.
The top five recipes are Indonesian-style-Croquembouche from a contestant in Padang, Indomie Sunny Pie from Jakarta, Chicken Onion flavored Indomie and Papaya Leaves Buntil from Semarang, Milkfish-stuffed Indomie (Bandomie Goreng) from Bandung, and Noodle Ketupat with Prawn Sauce from Pontianak. In the Grand Final held in Bandung, #IndomieUniqmiefinalists are asked to cook on the spot in two Great Cook-offs.
In each session, the finalists with their teams will cook and serve 100 portions of their Indomie creations to the judges and visitors. Apart from menu creativity and taste, the judges will also evaluate presentation skills and teamwork,” Julia explained as one of the judges. The panelists include Nicky Tirta, the celebrity known as Home Chef and the brand ambassador for #IndomieUniqmie. The judges will determine the first, second, and third winners with the first and second runner-up. The crowd favorite will be chosen through voting from the visitors. The total prize amounts to Rp 300 million.
Besides the finalists, Nicky Tirta will also demonstrate his cooking skills by preparing his own signature Indomie dish. For lucky visitors, there is a chance to join Meet and Greet and photo session with Nicky Tirta. Other sessions include Coaching Clinic and Meet and Greet with Persib, the football club from Bandung and West Java. The players will share their experience and ambition, as well as techniques in football to fans. With special purchases in the Indofood stands, visitors may take home an exclusive jersey and take pictures with the team.
Visitors will be able to enjoy various activities in the #IndomieUniqmie Grand Final from morning exercise, quizzes, games, coloring competitions for children, to Indofood bazaar. Popular local bands from Bandung – Trou, Six Sound Project, Dhira Bongs, Juicy Luicy and Homogenic – hosted by MC Haried Suryaprakasa and Decil Prapanca will also enliven the event experience.
“Through this event, we would like to extend our utmost gratitude and appreciation to the Indonesians, especially Indomie lovers, who have always brought Indomie into their everyday moments. We are committed to presenting cutting-edge innovations of superior products to satisfy the demands and taste of Indomie lovers,” closed Julia.
About PT Indofood CBP Sukses Makmur Tbk
ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses.
We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.
Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.
Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.
Besides Indonesia, ICBP products are also present in more than 60 countries around the world.
General Manager Marketing Noodle Division
PT Indofood CBP Sukses Makmur Tbk
Sudirman Plaza Indofood Tower 26th Floor
Jl. Jend. Sudirman Kav 76-78, Jakarta 12910
P: +62 21 5795 8822
F: +62 21 5793 7466
Email : firstname.lastname@example.org
Nurulita Novi Arlaida
Head of Corporate Public Relations
PT Indofood Sukses Makmur Tbk
Sudirman Plaza Indofood Tower 9th Floor
Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910
T. +62 21 5795 8822 ext. 1169
F. +6221 5793 7466