Jakarta, March 30th, 2017. After successfully introducing Indomie Real Meat Chicken Mushroom and Rendang, PT Indofood CBP Sukses Makmur Tbk (“ICBP”) returns with another breakthrough – two new variants of instant noodle products in the Indomie Real Meat category: Fried Empal and Balado Eggs. Made from natural ingredients, these new flavors embody the Indofood commitment as the nation leading instant noodle producer, which constantly provides a range of high-quality products.
In the midst of the Indomie Real Meat Fried Empal and Balado Eggs launching in Kembang Goela, Jakarta, Lucy Suganda, Indomie General Manager explained, “Indomie is characterized by its constant innovation and creations. Indomie Real Meat is one of the collections of instant noodle products we created as a premium choice, combining the delicacy of fine dining and comfort or familiarity of homemade cooking for our consumers. It is part of our commitment to serve delicious and high-quality Nusantara cuisines.”
Indomie Real Meat is a breakthrough concept of Indomie, which has offered toppings and seasoning from fresh natural ingredients. Natural ingredients, such as quail eggs, potatoes, beef and organic spices are processed with retort technology, a vacuum packaging technique with high temperature. This technology enables raw ingredients to be safely stored with its original quality, freshness, and condition.
Also present at the launching, Prof. Dr. Purwiyatno Hariyadi, Food Technology Expert from IPB, who elaborates on the advantages of retort technology in the fast food industry. “Retort Technology is a food packaging technique using the principles of impermeability and high temperature to eliminate microorganism causing decay and diseases for more long-lasting and hygienic preservative-free product kept at room temperature. With the optimization of temperature and time, retort technology is able to produce durable and safe products, maintaining taste and nutrition. As long as the packaging remains intact, the food will stay sterilized and safe for consumption,” claimed Prof Purwiyatno.
Suitable for adult and children, Indomie Real Meat Fried Empal and Balado Eggs can be purchased from Hypermart stores, supermarkets, and minimarkets nationwide.
About PT Indofood CBP Sukses Makmur Tbk
ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses.
We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.
Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.
Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.
Besides Indonesia, ICBP products are also present in more than 60 countries around the world.
General Manager Indomie
PT Indofood CBP Sukses Makmur Tbk
Sudirman Plaza Indofood Tower 26th Floor
Jl. Jend. Sudirman Kav 76-78, Jakarta 12910
P: +62 21 5795 8822
F: +62 21 5793 7466
Email : firstname.lastname@example.org
Nurulita Novi Arlaida
Head of Corporate Public Relations
PT Indofood Sukses Makmur Tbk
Sudirman Plaza Indofood Tower 9th Floor
Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910
T. +62 21 5795 8822 ext. 1169
F. +6221 5793 7466