Jakarta, July 2nd, 2016 – Indomie, one of the products of PT Indofood CBP Sukses Makmur Tbk (Indofood CBP), facilitates about 11.302 Warmindo entrepreneurs and their families to go “Mudik” to their hometown with 198 buses. The buses depart from 16 departure points. The departures from Yogyakarta, Semarang, Malang, Bogor and Bekasi have been conducted from June 29th until July 1st, 2016. As for today, Director of Indofood CBP, Taufik Wiraatmadja, attends the ceremony to release the Warmindo entrepreneurs from Jakarta in Taman Impian Jaya Ancol. The departures from Tangerang and Bandung also happen at the same time.
Taufik Wiraatmadja says, “Idul Fitri is a very special moment. Thus, we hope for the Warmindo entrepreneurs, who are Indomie’s loyal partners, to arrive home safely and enjoy the time with their families.” This annual “Mudik” activity is the 22nd time held by Indofood CBP since 1994 as a form of Corporate Social Responsibility, especially within Solidarity and Humanity pillar.
Taufik explains that the existence of Indomie in Indonesia is inseparable from Warmindo entrepreneurs and their contribution. “They are an important part of Indomie. Their creativity in serving Indomie helps to maintain consumers’ loyalty to the product,” says Taufik.
“We hold this event as a form of appreciation for the Warmindo entrepreneurs, our loyal partners, in ensuring that Indomie is favored by everyone,” says General Manager ICBP Noodle Division of DKI, Mochtar Sukardi. According to Mochtar, although Indomie is really easy to make, a lot of people still prefer to eat at Warmindo. “Warmindo entrepreneurs are able to serve Indomie with a twist and thus enhancing the consumers’ taste based on their preferences,” he adds.
Throughout this “mudik” period, Indofood also provides “mudik” posts in 16 locations including Bandung, Cirebon, Semarang, Yogyakarta, Surabaya, Malang and Jember. People can visit in those Indomie posts to rest and play some fun games while enjoying the various flavors of Indomie before continuing on with their journey. “Finally, we wish you a safe journey and a joyful celebration with your families. Happy Eid Fitri. Mohon maaf lahir dan batin,” Taufik says as he ends his dispatching speech.
About PT Indofood CBP Sukses Makmur Tbk
ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business.
We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.
Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.
Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness.
In addition our products are also present in more than 60 countries globally.
General Manager Divisi Noodle DKI
PT Indofood CBP Sukses Makmur Tbk
P: +62 21 691 1666
General Manager Corporate Communications
PT Indofood Sukses Makmur Tbk
P: +62 21 5795 8822 ; F. +62 21 5793 7466
Email : firstname.lastname@example.org