PRESS RELEASES
Indofood CBP Launched Green Warmindo Program
01/11/2018

Semarang, 1st November 2018 – As forms of our commitment and CSR Program, PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) Noodle Division Semarang Branch launched “Green Warmindo Program”. This CSR Program emphasized on education and segregate packaging waste from Indomie Stalls (Warmindo) to be collected and recycled as one of our efforts to build Circular Economy from packaging waste. The launching event was attended by Indofood’s Management, Bintari Foundation as Indofood’s partner, Warmindo Entrepreneurs, Semarang’s Environment Agency, Sub-district Administrative, Village Administrative and local communities.

“We initiate the segregation and collection packaging waste program from Warmindo since the beginning of 2018. Together with Bintari Foundation as facilitator and implementator, we assessed the collection process of packaging waste from Warmindo to find potencies from accumulated used packaging that still valuable and the most proper and efficient mechanism. As the pilot project, we implement this program in Tembalang Cluster with 28 participated Warmindos. The cluster system allowed us to monitor, mentoring and minimizing the waste collection fee to be more efficient,” said Devie Permana, Head of Indofood CBP, Noodle Division Semarang Branch.

Furthermore, Devie said to build new circular economy from used packaging, the segregation of waste packaging is a pivotal part. The good quality of packaging waste will produce qualified recycle products too. “We provide education and training along with mentoring for every Warmindo entrepreneurs and employees regarding segregation system on packaging waste like Indomie packaging or other used products to be clean and have added value. Besides that, we also educate the storage systems and also time management for waste collection based on agreement with Waste Banks or nearby waste collectors,” he explained. Since July until September 2018, Warmindo cluster Tembalang have managed to collect 646,7 kg packaging waste.

Didi, as one of Warmindo Entrepreneurs in Tembalang said, “In the beginning; Indomie packagings, bottles or other product packaging that we sell every day will be thrown away as waste. However, since we joined the training session from Indofood and Bintari Foundation about segregation waste, we aware that the packaging waste is still valuable for recycling; now we feel the benefits of this program. Besides having additonal income, we also have cleaner outlets and the most important is that we proud to contribute for the environment.

Indofood CBP awared that to solve the waste issues required participation from many parties. “We hope our Warmindo Tembalang partners can spread the segregation habit to their families, Warmindo partners in different area, and customers; so there will be more communities that aware about the segregation waste,” said Devie.

The Head of Corporate Social Responsibility Indofood, Deni Puspahadi explained, “Indofood have commitments to perform sustainable business practices as one of our aspects regarding corporate social responsibilities toward environment. Therefore, our CSR Program related with Circular Economy always developed either in head office or in our branches. One of the program is Green Warmindo initiated by Noodle Division Semarang Branch. There are possibilities to implement this program across all Indofood branches in Indonesia.”

Since 2017 in Semarang Area, Indofood have been established partnerships with 2 Waste Banks which are in Kalipancur Village and Tambakaji Village; the waste banks have been organized by local communities. That two waste banks have been managed more than 13 ton with total clients more than 1,400 people. Not only partnership with the waste banks, Indofood also actively educate environment issues with local communities continuously. Those activities are Indofood contributions to achieve Social Development Goals especialy in sustainable cities & communities, climate action, life below water, life on land dan partnership for the goals points.

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About PT Indofood CBP Sukses Makmur Tbk


ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses.

We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.

Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.

Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.

Besides Indonesia, ICBP products are also present in more than 60 countries around the world.

Media Contact

Christopher Yoga Mahardhika
Industrial & Public Relations Spv
PT Indofood CBP Sukses Makmur Tbk
Jl Tambakaji II / 8 - Semarang
T : +62 24 8664555 ext 319
M : +62 8112520154
E : yoga.mahardhika@icbp.indofood.co.id

Indofood Local Pitch Competition 2018 Entering the Final Round
19/09/2018

Jakarta, September 19th, 2018. The first startup pitch competition in Indonesia focusing on nutritional solutions, Indofood Local Pitch Competition (ILPC) 2018, has established 10 startup companies as finalists. The ten finalists were selected from total of 95 applicants and successfully passed the selections process. This competition aims to find creative ideas, innovation from "startup" companies and SMEs, to overcome nutrition problems especially child obesity, infant-stunting and anemia in young women. The final pitch was held at the startup incubation facility of BLOCK71 Jakarta, at the Ariobimo Building, Kuningan, Jakarta.

The ILPC 2018 competition is the result of a three-party collaboration namely PT Indofood Sukses Makmur Tbk, BLOCK71 Jakarta and Scaling-Up Nutrition Business Network (SBN). In fact, similar activities will also be held by Global SBN in Nairobi, Kenya on October 16-17, 2018.

In the ILPC finals, startup-finalists came from Jakarta, Central Java, East Java, the Special Region of Yogyakarta and West Nusa Tenggara. Before appearing in the final pitch, the finalists received mentoring from Nazier Ariffin, Head of Investments Telkomsel and Valencia Dea, Principal of Angel Investment Network (ANGIN) for two days, to sharpen their presentations.

Furthermore, the judges consisted of Ravi Menon, Country Director, Indonesia at Global Alliance for Improved Nutrition (GAIN), Rajis Sinaga, Chief Representative Office at Truvalu Group and Ellen Nio, Associate at Patamar Capital (previously known as Unitus Impact) who will choose three winners. In addition to obtaining cash prizes, the winners will be provided business mentoring from Indofood. The sole winner will have the opportunity to join the Nutrition Africa 2018 Investment event, in Nairobi next October.

Director of PT Indofood Sukses Makmur Tbk Axton Salim said, "Seeing the enthusiasm of the ILPC participants, strengthens our belief that the younger generation has the ability to create innovative solutions, by utilizing existing technology to overcome and reduce the three main national nutritional issues such as child obesity, infant stunting and anemia in young women. We need to support this potential and provide opportunities to develop more widely, both domestically and even internationally".

 
Jakarta BLOCK71 Director Adrian Lim said, "We wish the best for the 10 selected finalists in the final competition. This event is a forum for innovators and technology players who can solve basic issues for Indonesia. By being part of this competition, finalists will get the opportunity to meet investors and business people so that they are open to even greater opportunities”.

ABOUT SCALING UP NUTRITION BUSINESS NETWORK (SBN)

SBN is the only global platform dedicated to the business of nutrition, with the aim of reducing malnutrition in all forms – through involving and supporting businesses to act, invest, innovate and operate responsibly and sustainably, in order to improve nutrition. To do this, SBN provides a platform to bridge partnerships and collaboration between businesses and all nutrition actors at the national, regional and global levels to support SUN Countries. SBN is organized by the Global Alliance for Improved Nutrition (GAIN) and the World Food Program (WFP). SBN is supported by a global secretariat based in London, UK.

ABOUT JAKARTA BLOCK71

BLOCK71 Jakarta is a partnership between the National University of Singapore and the Salim Group. This partnership synergizes the NUS Enterprise experience, which is widely recognized as the engine behind the entrepreneur's ecosystem (based on leading universities in Asia), together with the track record and entrepreneurial spirit of the Salim Group, whose products are well known and exist in almost every household in Indonesia.

Start-ups from Indonesia and abroad can use the network of resources and global connections of BLOCK71 Jakarta, to begin their entrepreneurial journey and gain access to international markets. This initiative will enable a better exchange of information and relationships between the domestic and international start-up ecosystems.

Start-up players who are exploring opportunities to expand to Indonesia can take advantage of the facilities from this community, to better understand the Indonesian market and expand their network into a new community. Entrepreneurs, companies and investors based in Indonesia can also find out more about Singapore and the market others through routine programs, events and activities.

For more information, please contact:

Nurulita Novi Arlaida                                                       Tinnike
Head of Corporate Public Relations Dept.                        Community Manager

PT Indofood Sukses Makmur Tbk                                        BLOCK71 Jakarta
(021) 5795882 ext. 1173                                                       (021) 3972 2010
email : nurulita.arlaida@indofood.co.id                           Email : tinnike@block71.co

Build Awareness of the Importance for a Healthy Lifestyle for Youth, Ruangguru - Indofood and PDRC FKM UI Launch the "Hidup Sehat Yuk!" Program
22/07/2018

Jakarta, July 22nd, 2018 - Ruangguru, PT Indofood Sukses Makmur Tbk (Indofood), and Positive Deviance Resource Center of the University of Indonesia's Faculty of Public Health (PDRC FKM UI) announces collaboration and launched the Let’s Live Healthly! (Hidup Sehay Yuk!) program, in the form of digital educational content about health that can be accessed in the Ruangguru application. This launch event was held at XXI Epicentrum, South Jakarta, where actor, Iqbaal Ramadhan and content creator Gita Savitri as Ruangguru’s brand ambassador. The launch event was attended by more than 500 participants consisting of students, teachers, parents, and also the national media.

Based on the 2017 SDG baseline report on Indonesian children, issued by BAPPENAS and UNICEF, the double burden of malnutrition in Indonesia is a very serious problem. In 2013, 12% of children under 5 years old are wasted (low body weight compared to height) and the same amount overweight (overweight). Meanwhile in the same year stunting of children below 5 years of age, was around 37%.

With this insight, Indofood and PDRC FKM UI have taken the initiative to carry out education about the importance of a balanced nutrition and health for infants in the First 1000 Days of Life; Anaemia in Adolescents, Balanced Nutrition, and Adolescent Health, which were initially carried out through direct counselling, but now packaged in a much more modern and relevant approach to children's current learning style. Given the need for knowledge about nutrition to reach more young women in the future quickly, Indofood and PDRC FKM UI collaborate with Ruangguru, the biggest technology-based education service provider in Indonesia.

Director of Indofood who is also Co-Chair of Scaling Up Nutrition Business Network, Axton Salim, added, "Our main nutrition problem is stunting. Preventive efforts to reduce the nation's nutritional problems must start early as possible. We believe that education through digital applications is more suitable in line with the habits of generation Z, so this collaboration is expected to help reach more teenagers in a shorter time."

Now Ruangguru has more than 8.5 million users. Later, through the Ruangguru application, lessons content called ‘Hidup Sehay Yuk!’ will be available, which can be enjoyed by year 7-12 students. The content consists of learning videos, quizzes, summaries, and also topic exercises. "In Ruangguru, not only quality learning content are provided, but we also want to give more value. We believe children's intelligence is supported by health and balanced nutrition. Therefore, this collaboration is expected to have a broad impact on children in Indonesia", said Belva Devara, Ruangguru Co-Founder and CEO.

Professor of FKM UI, Prof. Dr. Endang L. Achadi, MPH., Dr.PH also said, "Health problems and nutrition must be treated immediately. Stunting, for example, is not just a matter of body size, but more importantly, stunted children are also likely to experience growth and barriers to the development of other organs, such as the brain, heart and kidneys, so that it will be affected cognitive abilities (intelligence) and the risk of various Non-Communicable Diseases (NCD) as adults, such as hypertension, diabetes, and heart disease. In addition, many health problems are faced by young women; Anaemia is caused by consumption of foods that are not balanced in nutrition. We are very appreciative of the collaboration carried out by Indofood and Ruangguru to help teens begin to realize the importance of nutrition and health, for a brighter and brilliant future for Indonesia."

The launch of this program was opened by Gita Savitri, who explained the facts and problems of health faced by adolescents, then continued by Iqbaal Ramadhan to explain the solutions made based on collaboration between Ruangguru, Indofood, and PDRC FKM UI. Both are figures of Indonesia’s young generation, who cares about education in Indonesia. Iqbaal Ramadhan is an actor, musician and alumni student of the United World College, United States. While Gita Savitri, besides being a student at Freie Universität Berlin, is also active as a content creator, chosen to be Youtube's Creators for Change and acts as volunteers in several of countries. The event was closed with a quiz session for the audience, as well as musical performances from Iqbaal Ramadan, Gita Savitri and the Ruangguru team.

To get more information, access - www.ruangguru.com or download the Ruangguru application in the App-store and Play store.

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About Ruangguru

Ruangguru is an Indonesian technology company focusing on services based on educations and has more than 8.5 million users. The company has been established since 2014 by Belva Devara and Iman Usman, both of them have been enlisted as entrepreneur under 30 in Forbes 30 by 30 for technology company in Asia. Ruangguru committed as a partner for provincial governments to provide qualified educations through Learning Management System (LMS). Last year, Ruangguru has managed to collaborate with 32 (out of 34) provincial government and more than 326 municipalities and district governments.

About PT Indofood Sukses Makmur Tbk

Over the last two decades, Indofood has progressively transformed into a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing, to consumer products in the market. Today, it is renowned as a well-established company and a leading player in each business category in which it operates. In its business operations, Indofood capitalizes on economies of scale and a resilient business model with four complementary Strategic Business Groups (“Group”), namely:

 

 
  • Consumer Branded Products (“CBP”)
  • Supported by the strength of its product brands, the Group produces a diverse range of consumer branded products including noodles, dairy, snack foods, food seasonings, nutritional and specialty foods, and beverages.

    • Bogasari

    The Group is primarily a producer of wheat flour as well as pasta, with business operations supported by its own shipping and packaging units.

    • Agribusiness

    The Group’s principal activities range from research and development, seed breeding, oil palm cultivation and milling, to the production and marketing of branded cooking oils, margarine and shortening. The Group also cultivates and processes rubber, sugar cane and other crops.

    • Distribution

    With the most extensive distribution network in Indonesia, the Group distributes the majority of the consumer products manufactured by Indofood and its subsidiaries, as well as by third parties, to the market.


For more information, please contact:
Mita Agustina
Public Relation Manager
Ruangguru
+6281293180255
mita@ruangguru.com
    
Nurulita Novi Arlaida
Head of Corporate Public Relations Dept.  
PT Indofood Sukses Makmur Tbk
(021) 5795882 ext. 1173
nurulita.arlaida@indofood.co.id
    
Latifah Farsia
PDRC FKM UI
+6282144470521
Latifahfarsia@gmail.com 

 

 

Succeeding the 2018 Asian Games Torch Parade, Indofood Unite the Spirit of Athletes and Society
13/07/2018

Jakarta, July 13th, 2018 - PT Indofood Sukses Makmur Tbk ("Indofood"), one of Indonesia’s national food company and the official sponsor of the 2018 Asian Games, today stated its participation in the torch relay i.e., The 2018 Asian Games Torch Relay. In the series of events, held by the Indonesia Asian Games Organizing Committee (INASGOC), Indofood participated in 7 routes of 6 cities in Indonesia, namely Malang (20/7), Denpasar (24/7), Makassar (29/7), Palembang (4/8), Bandung (11/8), East Jakarta (15/8) and the National Monument special routes - GBK Stadium, Jakarta (18/8).

Director of PT Indofood Sukses Makmur Tbk, Axton Salim revealed, "The torch relay parade is an important ceremony and the most anticipated procession in every Asian Games. At that moment all attention will be drawn to our nation, Indonesia. To make this event a success, Indofood also enlivened the torch parade in 6 cities by involving various elements of the community, such as national athletes, the general public and also Indofood employees spread across major cities of Indonesia. As a consequence, the most prestigious sporting event in Asia and the spirit of competitiveness through sport, will continuously resonate at all levels of society in Indonesia."

Axton Salim stated that this is an embodiment of the Indofood campaign, Unite Indonesia's determination and enthusiasm to support the national team and the success of the 2018 Asian Games. "The athletes who participated in the torch parade were represented by footballers from three famous clubs in Indonesia, namely Bali United, Arema FC and Persib Bandung. Representatives from the community are selected from online users who have expressed their support for the national team, through the microsite www.IndofoodSatukan.com. We also involved two young public figures namely Sheila Dara Aisha and Endy Arfian, as representatives of Indonesia's inspiring and enthusiastic young generation," he continued.

The Director of PT Indofood CBP Sukses Makmur Tbk, Taufik Wiraatmadja said, "We welcome this momentum as an opportunity to promote Indomie and Pop Mie, our two products that have existed in the community, uniting the nation through shared tastes for decades, confirming the value of friendship and pride in the diversity of the Indonesian people, which is currently united in the 2018 Asian Games. In welcoming this sporting party, we also introduced the new Asian Games product from Pop Mie and also introduced Indomie limited edition with Asian-themed packaging, not only is it delicious and unique, but this product will constantly remind the public of this grand event, the pride of Indonesia".

Furthermore, Taufik also added, "The involvement of Indomilk, as a nutritious dairy product, in this grand event is an illustration of the many personality similarities between Indomilk and the 2018 Asian Games. On this occasion, Indomilk launched a new product in the form of Good-to-Go multi-cereal milk that can provide energy for the national team for outstanding achievements, when representing Indonesia. In addition, Indomilk also launched the Asian Games packaging which is supported by an exciting augmented reality game for children and adolescents, to support the success of the biggest sports party in Asia."

Chairperson of the 2018 Asian Games Organizing Committee (INASGOC) Erick Thohir said "We welcome the Indofood campaign to Unite Indonesia's determination and Enthusiasm (Satukan Tekad dan Semangat Indonesia), which from the start consistently echoed invitations to all Indonesian people to support and encourage all national athletes and make the 2018 Asian Games a success by becoming good hosts. We as organizers are very happy to see the enthusiasm built by Indofood in involving various groups such as national athletes, the general public and company employees in implementing the Relay Torch. Hopefully this can unite all circles and create new enthusiasm.

"We have prepared optimally as possible for this grand event. Indeed there are still improvements in several parts. But overall, Indonesia is ready to be a good host. We want to leave a memorable and unforgettable experience for every foreign athlete who will compete here, "said Erick Thohir.

The 2018 Asian Games Torch Relay will take place from 18 July. For approximately 30 days, the eternal fire of the Asian Games will pass 50 cities spread across 18 provinces.

Various events have been carried out by Indofood as the 2018 Asian Games official partner. One of them is ‘Indofood Satukan’ social media campaign, involving national athletes and inspirational figures of the younger generation; together with appreciation for Indonesian legendary athletes and coaches at the Indofood Jakarta Fair House. In tandem with the Asian Games parade in May, is the launch of packaging products and TVC specifically for the 2018 Asian Games. Furthermore, in early July 2018, Indofood also supported the Torch Expedition Festival, organized by the DKI Jakarta Provincial Government, by providing support in the form of Indomie, Pop Mie and Indomilk to more than 20 thousand participants spread across 44 sub-districts throughout Jakarta.

"Another form of support from Indofood is the involvement of employees in the torch march, as the company's continuing appreciation for their service, which has become an important part of the company's history in producing quality food products and nutrition solutions for families. Hopefully the Indofood campaign initiative Unite Indonesia's determination and enthusiasm to support the success of the 2018 Asian Games, will further unite us in pursuing one goal (direction), for Indonesia", concluded Axton Salim.

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About PT Indofood Sukses Makmur Tbk

Over the last two decades, Indofood has progressively transformed into a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing, to consumer products in the market. Today, it is renowned as a well-established company and a leading player in each business category in which it operates. In its business operations, Indofood capitalizes on economies of scale and a resilient business model with four complementary Strategic Business Groups (“Group”), namely:

 
  • Consumer Branded Products (“CBP”)
  • Supported by the strength of its product brands, the Group produces a diverse range of consumer branded products including noodles, dairy, snack foods, food seasonings, nutritional and specialty foods, and beverages.

    • Bogasari

    The Group is primarily a producer of wheat flour as well as pasta, with business operations supported by its own shipping and packaging units.

    • Agribusiness

    The Group’s principal activities range from research and development, seed breeding, oil palm cultivation and milling, to the production and marketing of branded cooking oils, margarine and shortening. The Group also cultivates and processes rubber, sugar cane and other crops.

    • Distribution

    With the most extensive distribution network in Indonesia, the Group distributes the majority of the consumer products manufactured by Indofood and its subsidiaries, as well as by third parties, to the market.

     

 

 

Media Contact:

Fierman Authar                                                            Nurulita Novi Arlaida
Head of Consumer Engagement Corporate                   Head of Corporate PR
Marketing                                                                     PT Indofood Sukses Makmur Tbk

PT Indofood CBP Sukses Makmur Tbk                              Sudirman Plaza Indofood Tower 25th floor
Sudirman Plaza Indofood Tower Lantai 17                       Jl. Jendral Sudirman Kav. 76-78
Jl. Jend. Sudirman Kav. 76-78                                        Jakarta 12910
Jakarta 12910                                                                 T. +62 21 5795 8822 ext. 1169
T. +62 21 5795 8822                                                        F. +6221 5793 7466
F. +6221 5793 7477                                                          E. nurulita.arlaida@indofood.co.id
E. fierman.authar@icbp.indofood.co.id                     

Indomie Holds a Homecoming Together For around 11,100 Warmindo Entrepreneurs
11/06/2018

Jakarta, June 11th, 2018. Welcoming Eid Al-Fitr, PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) facilitated around 11,100 Warmindo Entrepreneurs and their families to go back to their home using 195 buses. This joint homecoming activity is carried out every year as a form of corporate social responsibility. The program was carried out from 8th – 12th June 2018, from 37 multi-departure points in Jabodetabek, Bandung, Semarang, Yogyakarta and Malang.

The Director of Indofood CBP, Taufik Wiraatmadja, said, "This year is the 24th Joint Homecoming event, since it was first held in 1994. In accordance with this year's theme, Sharing the Warm Spirit of The Month (Semangat Berbagi di Bulan Penuh Kehangatan) Indomie also wants to share by providing comfortable homecoming facilities and a safe trip for Warmindo Entrepreneurs and their families.

Taufik continued, Warmindo Entrepreneurs are important part of Indomie, "Their creativity in preparing and serving Indomie makes our products acceptable by the Indonesian for more than 45 years. We hope, Indomie and Warmindo Entrepreneurs can continue to grow and achieve success together."

General Manager of ICBP Division Noodle Mochtar Sukardi, revealed, "This homecoming departure was carried out from 37 points to make it closer and easier for our partners. The destinations for their homecoming include Kuningan, Sumedang, Tasikmalaya, Garut, Tegal, Pemalang, Semarang, Solo, Yogyakarta, Cirebon and Ciamis."

While for the community, Indomie opened a number of posts around the homecoming route of Eid to rest while enjoying various flavours from Indomie. Communities can find the locations of these mudik posts through the Waze application.

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Tentang PT Indofood CBP Sukses Makmur Tbk

ICBP merupakan salah satu produsen produk konsumen bermerek yang mapan dan terkemuka, dengan kegiatan usaha yang terdiversifikasi, antara lain mi instan, dairy, makanan ringan, penyedap makanan, nutrisi dan makanan khusus, serta minuman. Selain itu, ICBP juga menjalankan kegiatan usaha kemasan yang memproduksi baik kemasan fleksibel maupun karton, untuk mendukung kegiatan usaha intinya.

Kami menawarkan berbagai pilihan produk solusi sehari-hari bagi konsumen di segala usia dan segmen pasar, melalui sekitar 40 merek produk terkemuka. Banyak di antara merek-merek tersebut merupakan merek dengan posisi pasar yang signifikan di Indonesia, didukung oleh kepercayaan dan loyalitas jutaan konsumen selama bertahun-tahun.

Sebagian besar produk-produk kami tersedia di seluruh nusantara. Didukung oleh jaringan distribusi yang ekstensif dari perusahaan induk, kami dapat memenuhi permintaan pasar secara tepat waktu dan lebih efisien.

Kegiatan operasional kami didukung oleh lebih dari 50 pabrik yang tersebar di berbagai wilayah utama di Indonesia. Dengan demikian, kami berada lebih dekat dengan permintaan pasar dan menjamin kesegaran produk-produk kami.

Selain di Indonesia, produk-produk ICBP juga hadir di lebih dari 60 negara di dunia.

 

Media Contact:

Mochtar Sukardi                                                          Stefanus Indrayana

General Manager Divisi Noodle DKI                               General Manager Corporate Communications
PT. Indofood CBP Sukses Makmur Tbk                           PT. Indofood Sukses Makmur Tbk
T. 021 6911666                                                               T. 021 5795 8822 ;  F. 021 5793 7466
Email : mochtar.sukardi@icbp.indofood.co.id              Email : indrayana@indofood.co.id

Indofood Satukan Tekad & Semangat Indonesia to Support the 2018 Asian Games
26/04/2018

Jakarta, April 26th, 2018 - PT Indofood Sukses Makmur Tbk ("Indofood"), as one of the national food companies in Indonesia that has a role in providing the nation's food and nutrition solution, this year along with three brands Indomie, Pop Mie and Indomilk, which have been ever present in Indonesian households for more than 50 years, expressed their support as an official partner in the 2018 Asian Games. The Asian Games will take place from 18th August to 2nd September, 2018 in Jakarta and Palembang.

Director of PT Indofood Sukses Makmur Tbk, Axton Salim explained, "We are pleased and proud to be able to participate in the biggest sports competition in Asia, the 2018 Asian Games. We also believe that to make Indonesia a superior and outstanding nation in any field, good nutrition is needed as well. As a company that helps provide food and nutrition solutions, Indofood consistently provides a variety of support to national sports activities such as soccer, badminton and running."

Axton Salim added that sports activities also have a positive impact and have important influence on a nation’s basic values, to be passed on from generation to generation such as, sportsmanship, courage and perseverance, which can unite the Indonesian people.

Indofood initiated a movement to Unite Indonesia's Determination and Enthusiasm (Satukan Tekad dan Semangat Indonesia) by inviting people to unite their spirit of enthusiasm to support the national team that will compete and be a good host, for the success of the 2018 Asian Games. "We are advancing together as a nation, fighting for one goal, for Indonesia," Axton Salim stated.

Meanwhile, the Director of PT Indofood CBP Sukses Makmur Tbk, Taufik Wiraatmadja, said, " The Consumer Branded Product Group (CBP Group) welcomed the collaboration with the Asian Games. This collaboration can be an important momentum for our brands, Indomie, Pop Mie and Indomilk in uniting and spreading enthusiasm for the young competitors of the Asian Games. We also support the Indofood movement to Satukan Tekad dan Semangat Indonesia. Via two instant noodle products, in our marketing campaign, we believe we can celebrate and remind the public of the biggest sporting event in Asia, which promotes Indonesia".

Taufik Wiraatmadja, also added, "In addition to instant noodles, we also include the Indomilk brand in this grand event. Indomilk as a nutritious dairy product, symbolizes the spirit of the 2018 Asian Games event, which projects enthusiasm and energy for the national team in their quest to achieve their best, in representing Indonesia. On this occasion, Indomie and Indomilk will launch a special packaging for the 2018 Asian Games so that the public, especially the younger generation, can remember and support the success of the Indonesian team, in the biggest sporting event in Asia."

INASGOC's Vice Director of Revenue, Cahyadi Wanda, said, "We are very grateful for Indofood's support and welcome one of the largest national food and beverage companies supporting the 2018 Asian Games, since this is the largest international-scale sports party to be attended by 45 countries in Asia, covering 40 sports and 463 match numbers by 10,000 athletes. Hopefully Indofood's support can improve the good image of the 18th Asian Games in Jakarta and Palembang, Indonesia. We invite all Indonesian people to take part in the success of the 18th and the 2018 Asian Games, supporting the Indofood initiative Satukan Tekad dan Semangat Indonesia for the national team and unite the whole community not only in this biggest sporting event but for other activities and so on."

Various Indofood activities at the 2018 Asian Games have been prepared, including appreciation to the legendary Indonesian athletes at Indofood House in June, the launch of the Indofood microsite, Torch Relay tour, running together on Car Free Day, and other activities during this sporting party. The ‘u-Torch Relay’ tour will be the culmination of the Indofood series of campaigns to bring together Satukan Tekad dan Semangat Indonesia to support the 2018 Asian Games, where Indomie, Pop Mie, and Indomilk brands will participate in this historic moment. "Hopefully the Indofood movement initiative will bring together the Satukan Tekad dan Semangat Indonesia to further unite us as a strong nation," concluded Axton Salim.

 

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About PT Indofood Sukses Makmur Tbk

Over the last two decades, Indofood has progressively transformed into a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing, to consumer products in the market. Today, it is renowned as a well-established company and a leading player in each business category in which it operates. In its business operations, Indofood capitalizes on economies of scale and a resilient business model with four complementary Strategic Business Groups (“Group”), namely:

 
  • Consumer Branded Products (“CBP”)
  • Supported by the strength of its product brands, the Group produces a diverse range of consumer branded products including noodles, dairy, snack foods, food seasonings, nutritional and specialty foods, and beverages.

    • Bogasari

    The Group is primarily a producer of wheat flour as well as pasta, with business operations supported by its own shipping and packaging units.

    • Agribusiness

    The Group’s principal activities range from research and development, seed breeding, oil palm cultivation and milling, to the production and marketing of branded cooking oils, margarine and shortening. The Group also cultivates and processes rubber, sugar cane and other crops.

    • Distribution

    With the most extensive distribution network in Indonesia, the Group distributes the majority of the consumer products manufactured by Indofood and its subsidiaries, as well as by third parties, to the market.

     

Media Contact:

Fierman Authar                                                            Nurulita Novi Arlaida
Head of Consumer Engagement Corporate                   Head of Corporate PR
Marketing                                                                     PT Indofood Sukses Makmur Tbk

PT Indofood CBP Sukses Makmur Tbk                              Sudirman Plaza Indofood Tower 25th floor
Sudirman Plaza Indofood Tower Lantai 17                       Jl. Jendral Sudirman Kav. 76-78
Jl. Jend. Sudirman Kav. 76-78                                        Jakarta 12910
Jakarta 12910                                                                 T. +62 21 5795 8822 ext. 1169
T. +62 21 5795 8822                                                        F. +6221 5793 7466
F. +6221 5793 7477                                                          E. nurulita.arlaida@indofood.co.id
E. fierman.authar@icbp.indofood.co.id                       www.indofood.co.id
www.indofoodcbp.co.id

Encourage Mother to Express Herself When Cooking Bimoli Launches #ICOOKLIKETHIS campaign
24/04/2018

Jakarta, 24 April 2018
A series of online and offline activities will be held to support enrichment and self-actualization of young mothers through cooking.

Food is one of the universal things that can bring happiness and strengthen to the family, therefore cooking activities carried out by mothers play a crucial role. From research on cooking behaviour carried out to 803 women, mostly aged 19-33 years in Greater Jakarta, Bandung, Surabaya, Medan, Semarang, Makassar, and Samarinda from the beginning to mid 2017; Bimoli, quality cooking oil produced by PT Salim Ivomas Pratama Tbk, found that more and more Indonesian young mothers saw cooking as more of a duty and necessity, but also as a pleasure in itself. The results of the study state that young mothers, as ‘The Joyful Giver’, have their own unique way of making cooking one of their activities for expression, enrichment and self-actualization, and at the same time creates happiness for the family.

Therefore, today (24/4) at the Indofood Building Jakarta, Bimoli introduced its latest campaign, #ICOOKLIKETHIS, which is a manifestation of Bimoli's latest tagline, "Start with Happiness". Through the #ICOOKLIKETHIS campaign, Bimoli encourages young mothers to make cooking activities a place to experiment, show their creativity, and learn new things. Bimoli wants cooking activities to be a "happy place" for mothers, where they can freely do things that can make them happy, such as involving the people closest to them, whilst creating a new menu. The kitchen can also be a space for self-expansion for mothers to get out of their daily habits and explore various fun and new opportunities from cooking activities, especially with Bimoli cooking oil. With this campaign, mothers are expected to adhere to the principle that "happiness starts from me", mothers must feel happy first in order to make their families happy.

"Bimoli believes that the happiness of a mother has a significant influence on the happiness of her family and those around her. As the preferred cooking oil for Indonesian families from generation to generation, the #ICOOKLIKETHIS campaign is a form of Bimoli's commitment to continue to be relevant to young mothers. In this campaign aimed at The Joyful Giver who actively takes various roles in their dynamic lives, does not preclude their role to offer the best for their families", said Surya Dharmanto, Head of Marketing at PT Salim Ivomas Pratama Tbk.

The integrated campaign of #ICOOKLIKETHIS, combines a series of digital and offline activities. Digital or online activities include collaborating with several Online Influences to invite young mothers to join in this campaign, by sharing personal experiences on Instagram about the unique ways each mother can cook, especially fried foods.

While for offline activities, Bimoli sees that currently social cooking or cooking together as one of the beneficial activities for young mothers to share and an opportunity for self-actualization. Therefore, Bimoli launched the Bimoli Mobile Roadshow goes to Arisan in major cities in Indonesia, which invited several communities of young mothers to carry out their routine social gathering activities, using mobile kitchen truck facilities and other equipment provided by Bimoli. Through this activity, the community of young mothers who attended the social gathering will get the opportunity to cook c/i.e./local experienced, who will share tips and tricks on how to cook fried foods easily and pleasantly.

In addition, Bimoli also organised the Bimoli Fun Cooking Class with renowned chefs in shopping centres and Bimoli Picnic Day, inviting their mothers and families to enjoy togetherness on holidays with various fun activities facilitated by Bimoli.

In this event, Bimoli also invited Tyna Kanna Mirdad as a guest star and also an Online Influencer who joined the #ICOOKLIKETHIS campaign. "I've always enjoyed cooking, especially frying, and collecting various food recipes. Sometimes, cooking is a lone time for me to listen to my favourite music. Usually when cooking whilst I play my music, my family understands that I am seriously looking for fried recipes that are suitable and that my family will like. From experimenting with favourite fried food recipes whilst listening to music, consequently the bitterballen business was born, which I am currently in", said Tyna.

Based on research conducted by Bimoli, almost everyone likes fried foods with a distinctive aroma, crispy, and taste delicious. So enjoying fried foods is a fun thing and strengthens togetherness. In order to produce delicious fried foods, high-quality cooking oil is needed. Therefore, Bimoli is here to complement The Joyful Giver's happiness and reduce their burden of frying, since Bimoli cooking oil has a stable temperature, the Joyful Giver can feel calm, because the food produced can be perfectly cooked and in accordance with their expectations. This is thanks to several advantages of Bimoli, such as:

1. Made from the best seeds of the best oil palm in the world, namely, Tenera.
2. Implement good governance for plantations with a commitment to manage and preserve the environment.
3. The use of Golden Refinery technology that is capable of producing cooking oil that is heat-resistant, has a stable heat temperature, is not easy to shrink, and produces food that cooks well, both inside and outside.

"As a family-owned cooking oil brand in Indonesia, established in 1978, Bimoli has carried out various innovations, ranging from qualities, variants, slogans, packaging and marketing strategies. The presence of the #ICOOKLIKETHIS campaign is an emphasis on the Bimoli philosophy, which believes that every woman has their own style of cooking and Bimoli is here to support every woman with their unique style of cooking, "Surya closed.

-End-

About SIMP Group

SIMP Group (PT Salim Invomas Pratama Tbk) is a verified and integrated agribusiness group with its main activities from research and development, palm oil seed breeding and cultivation to the refinery of palm oil completed with marketing and distribution of cooking oil, margarine, vegetable fats, and other derivative products. SIMP Group also cultivates other plants such as rubber, sugar cane, cacao, and tea.

About Bimoli

Bimoli is one of cooking oil brand that produced by PT salim invomas Pratama Tbk. (SIMP), who owned by PT Indofood Sukses Makmur Tbk and PT Indofood Agri Resources Ltd (IndoAgri). Bimoli firstly introduced to Indonesian market in 1978, while other variants from Bimoli Special introduced later in 1993. As one of the marketing strategy, Bimoli now has established distribution network from Sabang to Merauke.

Kontak Media:

Nurulita Novi Arlaida
Head of Corporate Public Relations

PT. Indofood Sukses Makmur, Tbk.
Sudirman Plaza Indofood Tower Lantai 9
Jl. Jenderal Sudirman Kav 76-78
Jakarta 12930
Telp : +62 21 5795 8822 ext 1169
Fax : +62 21 5793 7466
Email : nurulita.arlaida@indofood.co.id

Indofood Provides Food Research Funds for Indonesian Students
16/04/2018

Jakarta, April 16th, 2018. PT Indofood Sukses Makmur Tbk (Indofood) held a roadshow on socialization of Indofood Riset Nugraha (IRN) Program to various universities in four cities in Indonesia, namely Mataram, Banjarmasin, Solo and Kupang, from 16th April to 7th May 2018. In addition to socialization, especially for Eastern Indonesia, a coaching clinic will also be conducted by the IRN Expert Council. The theme of the IRN in 2018 is "Educating the Nation through Sustainability Based on Potential and Local Wisdom in a Sustainable manner."

Head of Corporate Communications of PT Indofood Sukses Makmur Tbk, Stefanus Indrayana said "Research is an important instrument for the progress of a nation. We see research interests among Indonesians young generations still requires improvement. Therefore, through this IRN program, Indofood encourages students to pour ideas, innovations, and creativities into particularly superior research topics, in developing food diversity based on local wisdom so that eventually it can support national food independence."

The IRN Program, as Indofood's Corporate Social Responsibility program, under the pillar of Building Human Capital, is open to under-graduate students from various departments who are completing their final assignments. The research objects are to focus on local food resources both land and sea resources, namely corn, wheat, various tubers, bananas, oil palm, soybeans, sago, spices, meat, milk, fish and seaweed and other local commodities. The fields studied are Agro and Fisheries Technology, Product Design & Technology, Nutrition and Public Health, Fisheries and Marine Affairs, as well as Social, Economic and Cultural. Since it was first launched in 2006, the IRN Program has received around 4,700 proposals and funding to 733 students research studies.

Indrayana further explained that “Indofood continued to develop IRN programs such as expanding types of commodities, areas and object of research, to coaching clinics for students. At the beginning of last year, in addition to financial assistance and technical guidance carried out by experts, the IRN appointed 3 best researchers of the 58 research proposals funded by this program. Assessment of proposals includes three aspects, namely (i) quality of research, (ii) research processes and (iii) performance of researchers, in presenting their research. Within the 2018 period, we will also choose the 3 Best Researchers for the IRN Program. The winners will be given the opportunity to embark on a Scientific Study Tour to Singapore to see and observe the qualifications of research process and infrastructure”, he said.

To obtain research funding, students need to register their research proposals through the website www.indofoodrisetnugraha.com and email indofoodrisetnugraha@indofood.co.id, starting 1st April to 20th July 2018. Other requirements are the research period of up to 1 (one) year, including curriculum vitae, students experience and supervisors, as well as research conducted in Indonesia. All proposals will undergo an administrative selection process, as well as the substance of the research. Announcement of recipients IRN funds will be made at the beginning of September 2018.

"We hope that the Indofood Riset Nugraha Program can create young Indonesian scholars, who will give birth to superior research, in the field of food and other areas," concluded Indrayana.

-End-

About Indofood Riset Nugraha (IRN) Program


IRN is a research funding program for undergraduate students who are on their final assignment or research with topic on food diversification. IRN Program started in 2006 as a further program from Bogasari Nugraha, which had started since 1998 by Bogasari Flour Mills; one of PT Indofood Sukses Makmur Tbk’s business group focusing on flour and pasta production.

The program is one of Corporate Social Responsibilities programs under Building Human Capital’s Pillar. This Program has been acknowledged and received Asia Responsible Enterpreneurship Awards 2010 for category Investment in People Award from Enterprise Asia and also Education care Award 2011 from Ministry of Education and Cultural.

The Expert Team consists of 9 experts from various study field such as Food Technology, Social Economy Agro, Agricultural, Livestock, Nutrition and Health, Fisheries and Marine, Genetics and Molecular Biotechnology also from Indofood as Industry representative.

About PT Indofood Sukses Makmur Tbk

Over the last two decades, Indofood has progressively transformed into a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing, to consumer products in the market. Today, it is renowned as a well-established company and a leading player in each business category in which it operates. In its business operations, Indofood capitalizes on economies of scale and a resilient business model with four complementary Strategic Business Groups (“Group”), namely:

 
  • Consumer Branded Products (“CBP”)
  • Supported by the strength of its product brands, the Group produces a diverse range of consumer branded products including noodles, dairy, snack foods, food seasonings, nutritional and specialty foods, and beverages.

    • Bogasari

    The Group is primarily a producer of wheat flour as well as pasta, with business operations supported by its own shipping and packaging units.

    • Agribusiness

    The Group’s principal activities range from research and development, seed breeding, oil palm cultivation and milling, to the production and marketing of branded cooking oils, margarine and shortening. The Group also cultivates and processes rubber, sugar cane and other crops.

    • Distribution

    With the most extensive distribution network in Indonesia, the Group distributes the majority of the consumer products manufactured by Indofood and its subsidiaries, as well as by third parties, to the market.

     

Media Contact:

Deni Puspahadi                                                                  Nurulita Novi Arlaida
Head of Corporate Social Responsibility                             Head of Corporate Public Relations
PT Indofood Sukses Makmur Tbk                                        PT Indofood Sukses Makmur Tbk
Sudirman Plaza Indofood Tower Lantai 17                             Sudirman Plaza Indofood Tower Lantai 9
Jl. Jend. Sudirman Kav. 76-78                                              Jl. Jend. Sudirman Kav. 76-78
Jakarta 12910                                                                        Jakarta 12910
T. +62 21 5795 8822                                                              T. +62 21 5795 8822 ext. 1169
F. +6221 5793 7477                                                                F. +6221 5793 7466
E. deni.puspahadi@indofood.co.id                                   E. nurulita.arlaida@indofood.co.id             

HEALTHY BREAK EDUCATION For 14,455 Targets in Seven Cities April-May 2018
09/04/2018

Sidoarjo, April 9th, 2018. PT Indofood Sukses Makmur Tbk ("Indofood") with PERGIZI PANGAN held a Healthy Breakfast Education for the fourth time. With the theme "Healthy Breakfast and Safe Snacks for a Successful Healthy Generation", this activity targeted 12,600 elementary school students, 525 elementary school teachers, 840 parents, 490 students and lecturers across seven cities in Java. The seven cities were Bogor, Bandung, Tasikmalaya, Cirebon, Purwokerto, Sidoardjo, and Jember. The event from April to May, was held in order to commemorate the National Nutrition Day and National Breakfast Week (PESAN).

According to the National Breakfast Week Academic Paper, PERGIZI PANGAN Indonesia in 2012, showed an unusual prevalence of missing breakfast in children and adolescents 16.9% - 59% and in adults 31.2%. The 2010 Riskesdas food consumption data showed that from a sample of 35,000 school-age children who ate breakfast, only 44.6% received an energy intake of less than 15% of their needs. In other words, 70% or 7 out of 10 school-age children do not meet the breakfast nutritional requirements. These figures should have been greater than15% and up to 30% of their energy requirements (Hardinsyah and Aries M, 2012).

The Chairperson of PERGIZI PANGAN Indonesia, Prof. Dr. Hardinsyah MS, explained, "PERGIZI PANGAN and Indofood continuously provide education to the community, which includes elementary students, parents, teachers, students and lecturers. This year has been the fourth time. The evaluation results we conducted in two cities which became our Healthy Breakfast Education baseline, namely Malang and Purwokerto, which showed an increase in healthy breakfast practices for elementary school students from 57% in 2016, to 73% in 2017. So both PERGIZI PANGAN and Indofood consider it necesseties to continue this as a contribution to efforts in improving the nation's nutrition. The purpose of this Healthy Breakfast Education is to remind and encourage the community, especially school children and adolescents to apply well-balanced nutritional behavior, one of which is to eat a healthy breakfasts, namely consuming a nutritious and wholesome food and beverage that meets 15-30% of the nutritional requirements in the morning, before doing any activities or going to school, before 9 am.

Indofood's Head of Corporate Communications, Stefanus Indrayana, revealed "We always realize that in serving food with a balanced nutrition, we will be able to optimize children's growth and development so that their generation will become healthy and intelligent. Hence, we continue to encourage Indonesian families to be aware of the importance of nutrition, by serving a varied and complete breakfast full of nutrients”. In this activity, Indofood presents an alternative breakfast menu with balanced nutrition in the form of Indomie Goreng as a carbohydrate source, equipped with eggs for protein and vegetables, drinks are served in the form of Club mineral water and Indomilk milk.

The breakfast education activities include: 1) Training for lecturers and students as facilitators of healthy breakfast education, 2) Training and education for healthy breakfast for teachers, 3) Education for healthy breakfast for school children 4) Education for parents of students. The delivery method is designed to be easily understood, in the form of comics. “Come Eat Healthy Breakfast!” and “Alternative Healthy Breakfast Discs”, as initiatives of PERGIZI PANGAN Indonesia.

After participating in Healthy Breakfast Education, students and lecturers will act as facilitators. This activity collaborates with students and lecturers from the Nutrition and Catering Study Program in seven universities, namely Sahid Jakarta University, Indonesian Education University (UPI) Bandung, Tasikmalaya Polytechnic, Cirebon Poltekkes, Jenderal Sudirman University Purwokerto, Surabaya State University, and Jember State Polytechnic.

Healthy Breakfast Education program, conducted since 2015, has educated 48,416 elementary school students, 2,782 elementary school teachers, 2,174 parents, 2,462 students and lecturers in 31 cities / regencies in Java. In order to better reach more Indonesian families the importance of healthy breakfast, this year, we will go to elementary schools in seven cities, which have never received a Healthy Breakfast Education. "Our hope is that this educational effort will make people aware of the importance of breakfast, the importance of balanced nutrition so that there will be less children who are malnourished or with poor nutrition, to transform them to a healthy and intelligent generation," Indrayana concluded.

-End-

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses.

We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.

Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.

Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.

Besides Indonesia, ICBP products are also present in more than 60 countries around the world.

 

 

Media Contact:

Deni Puspahadi                                                                  Nurulita Novi Arlaida
Head of Corporate Social Responsibility                             Head of Corporate Public Relations
PT Indofood Sukses Makmur Tbk                                        PT Indofood Sukses Makmur Tbk
Sudirman Plaza Indofood Tower Lantai 17                             Sudirman Plaza Indofood Tower Lantai 9
Jl. Jend. Sudirman Kav. 76-78                                              Jl. Jend. Sudirman Kav. 76-78
Jakarta 12910                                                                        Jakarta 12910
T. +62 21 5795 8822                                                              T. +62 21 5795 8822 ext. 1169
F. +6221 5793 7477                                                                F. +6221 5793 7466
E. deni.puspahadi@indofood.co.id                                   E. nurulita.arlaida@indofood.co.id             

Indofood and Karya Salemba Empat Provide Leadership Training for 110 Students at AKMIL Magelang
06/02/2018

Magelang, February 6th, 2018. PT Indofood Sukses Makmur Tbk (Indofood) with Karya Salemba Empat Foundation (KSE) held a leadership exercise, Indofood Leadership Camp, for 110 students from 25 state universities in Indonesia who were Indofood Sukses Makmur Scholarship (BISMA) recipients. The training was opened by the Governor of the Military Academy, Major General TNI Eko Margiyono and was attended by Director of Indofood, Joseph Bataona and Chair of KSE, Arief Wana.

For six days, hundreds of students received various training materials such as character building, discipline, defending the country and love of country. The Indofood Leadership Camp (ILC) training series at Akmil emphasizes the formation of mindset, development of strong integrity, creativity and innovative leaders. Through this training students were also given insights into nationalism so that a high sense of love for the motherland was embedded.

Maj. Gen. Eko Margiyono, expressed his support for this program. "We welcome the program carried out by KSE and Indofood. Because in addition to providing scholarships, students are also honed into their leadership and love for the country. We feel that this program is also in line with our vision as a Centre of Excellence that can realize trainee to become professionals that are loved by the people. We hope that after this training the participants can be more active to work in their respective fields for the progress of the nation and the state, "he said.

Through the BISMA program, Indofood wants to provide opportunities for the younger generation to obtain education and develop their potential, explained Joseph Bataona. "In the future, these student will be the main driver of the Indonesian nation. Therefore, we always want to improve and develop the quality of the BISMA Program. In addition to education funding assistance, BISMA also strives to increase the potential, ability and quality of each recipient of the scholarship through various soft skills training. We hope that a strong, integrity and broad-minded generation of young people will be born. Besides that, through the implantations of noble values of the nation, it is hoped that they can also be a generation that knows and defends their country, and builds a better Indonesia", explained Joseph. Until 2018 there were 1,199 students from state universities in Indonesia who had joined the BISMA program since 2009.

Arief Wana said, "We are very concerned about the development of education in Indonesia and we hope that the assistance we provide can encourage other students to work harder to develop themselves. As an institution, we value companies like Indofood who not only provide financial assistance but also provide training to develop soft skills and character. Hopefully a good synergy between Indofood and these students can inspire other organizations to be more concerned about the character development and education of the young generation of Indonesia," he said. KSE has succeeded in cooperating with 25 public universities spread across Indonesia to reach students in a wider area.

-End-

About PT Indofood Sukses Makmur Tbk

Over the last two decades, Indofood has progressively transformed into a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing, to consumer products in the market. Today, it is renowned as a well-established company and a leading player in each business category in which it operates. In its business operations, Indofood capitalizes on economies of scale and a resilient business model with four complementary Strategic Business Groups (“Group”), namely:

 

 
  • Consumer Branded Products (“CBP”)
  • Supported by the strength of its product brands, the Group produces a diverse range of consumer branded products including noodles, dairy, snack foods, food seasonings, nutritional and specialty foods, and beverages.

    • Bogasari

    The Group is primarily a producer of wheat flour as well as pasta, with business operations supported by its own shipping and packaging units.

    • Agribusiness

    The Group’s principal activities range from research and development, seed breeding, oil palm cultivation and milling, to the production and marketing of branded cooking oils, margarine and shortening. The Group also cultivates and processes rubber, sugar cane and other crops.

    • Distribution

    With the most extensive distribution network in Indonesia, the Group distributes the majority of the consumer products manufactured by Indofood and its subsidiaries, as well as by third parties, to the market.

     

About Karya Salemba Empat

Karya Salemba Empat Foundation (KSE) founded in 1998 by eight alumnus from the Faculty of Economics University of Indonesia in 1984, who believed that the future of the country determined based on the education that they earned. The founder felt that the country has been a great source of helps for students during the university period; therefore, they without obligation urged to give back the subsidies that were given by the country. They formed the payback into scholarships for students that have financial difficulties to finish their study. KSE believes that collaborative efforts to enlighten the country is the key to the future of the country. Education will create smart individuals as the main equity for this country. We believe that every human have the same rights to access education. The partnerships that have been established between the foundation, donators and academics have been the main factor that ensure the development of KSE. We solemnly focus on facilitating formal educations access for students with financial limitations through scholarships program in State Universities all across Indonesia.

Media Contact:

Deni Puspahadi                                                                      Letkol Asep                                         
Head of CSR Department                                                         Kabag Humas
PT Indofood Sukses Makmur Tbk                                             Akademi Militer Indonesia
Telp.  : +62 21 5795 8822                                                           Telp   : 0878 34007388 
Email : deni.puspahadi@indofood.co.id                                  Email : penhumas@yahoo.com

 

Hengky Poerwowidagdo
Chief Operating Officer
Yayasan Karya Salemba Empat

Telp. : +62 21 7182191 / 2
Email : hengky@karyasalemba4.org

 

 

Taste the Flavors of Aceh in Indomie Goreng Aceh
28/01/2018

Banda Aceh, January 28th, 2018. Starting in 2018, PT Indofood CBP Sukses Makmur Tbk (ICBP) released its latest innovation, Indomie Goreng Aceh. The new variant complements the series of Indomie flavors that have always elevated the original taste of regional dishes in Indonesia. The launch of this new variant was conducted at Blang Padang Field, Banda Aceh City.

Elvin Santoso, Branch Manager of the Medan branch of PT ICBP Instant Noodle Division, revealed "Acehnese Fried Noodle fans are not only found in their home regions of Aceh and Medan, but have spread to other cities on the island of Sumatra and other islands in Indonesia. The distinctive taste in the Mi Aceh, which is thick with spicy flavor, always keeps its fans excited. The same passion can also be felt in our new product, Indomie Goreng Aceh. In addition to getting Indomie closer to its loyal consumers, Indomie Lovers, we also hope that the new Indomie variant will elevate Acehnese cuisine to be better known and loved by society."

Aceh's excitement livened up the new product launch from Indomie. It starts with morning exercise and continues with breakfast together. The Acehnese who attended, had the opportunity to taste the Indomie Goreng Aceh breakfast. In addition, the community was also entertained with various performances such as the typical Acehnese dance, namely Saman Dance and also the attractive performance of the marching band, which added to the excitement. The highlight of the event was the presence of Banda Aceh City Government Official who cut the ‘tumpeng’ cone, as a sign of the new product launch for Indomie. Further, the merchants of Warung Makan Indomie (Warmindo) were present to add the enthusiasm of Indomie's creative cooking competition. They cooked various Indomie-based menus to be assessed and then presented to the people. Other competitions were held such as Arabic-language debate competitions, calligraphy competitions, and several other competitions involving students from Islamic boarding schools in Banda Aceh and its surroundings. In addition to the Santri, the participation of several kindergartens and elementary schools also livened the competitions held.

The community also seemed enthusiastic in welcoming Indomie with a new variant, Indomie Goreng Aceh.

Indomie's new products are distributed in the Nanggroe Aceh Darussalam and Medan regions at a price of Rp 2,500/pack and a net weight of 90 Gr. "We also carry out promotional activities through various channels, such as distributing interesting videos through digital, radio advertisements in the Aceh and Medan regions. Anticipate the authenticity of spices and the vibrant spirit of the Acehnese in Indomie Goreng Aceh!” Elvin remarked.

 

-End-



About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses.

We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.

Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.

Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.

Besides Indonesia, ICBP products are also present in more than 60 countries around the world.

Contact Media :

Elvin Santoso
Branch Manager Noodle Division – Cabang Medan

PT Indofood CBP Sukses Makmur Tbk Divisi Mi Instan
Jl. Raya  Medan  - Tanjung Morawa KM. 18,5
Tanjung Morawa, PO Box 1562
Medan 20362
Sumatera Utara
T. +62 61 794 1515
F. +62 61 7941512
E. elvin.santoso@icbp.indofood.co.id

Indomilk Supports 500,000 Indonesian Children Achieve Brilliance
12/12/2017

Jakarta, December 12th, 2017 - PT. Indolakto is one of the subsidiaries of PT Indofood CBP Sukses Makmur Tbk (ICBP) that provides support to 500,000 Indonesian children through their Brilliant Indonesian Children Program (Gemilang Anak Indonesia), as part of the 50th anniversary of Indomilk. Various facilities for inspiration were provided by Indomilk for 50 national schools to develop Indonesia’s children’s potential. Indomilk visited more than 1,500 schools in 5 major cities such as Jabodetabek, Bandung, Surabaya, Malang and Bali to instil the values of Brilliance and provide nutrition education to children aged 6 - 12 years.

Vanda Ratana, General Manager of Marketing for Indomilk Liquid Milk at PT Indolakto explained, "Indomilk wishes to inspire every Indonesian child to have noble values, to always be excited, dare to try and never give up in reaching their goals ". Indomilk also gives appreciation to parents, teachers and schools that play an important role in the life of a child, with various inspirational means.

Therefore, Indomilk introduced the Gemilang Anak Indonesia Program, which provides a variety of inspirational facilities, such as the Reading Room Facility to increase knowledge, sharpen creativity and build empathy for others, so they will be more concerned with their surrounding environment. Sports facilities to motivate children to always be active, constructive, confidence, sportsmanship, ability to work together and leadership skills needed for their future. In addition, Indomilk also provides English Language Facilities, the language used by more than 105 countries in the world, so that children are better prepared to face global competition.

Tara de Thouars, a well-known Indonesian psychologist explained "Children who are 'healthy' are children who are not only physically healthy but also emotionally healthy. Every child certainly has interests and different abilities. The broad spectrum of abilities should be explored while they quickly absorb information. Parents and schools must support children to have the courage to try new things. Construction of facilities by Indomilk is a positive support to foster hope that more Indonesian children will be more daring to dream and have supporting facilities to achieve goals and reach their potential. "

To support the spirit and struggle of Indonesian children, Indomilk also presents a story of the brilliant inspiration of Indonesian children who want to reach their dreams. Among them is Pasha, an 11-years-old gymnast who became Indonesia’s gymnastic legend and managed to get the gold medal in international gymnastics competitions in the Philippines, because for Pasha, losing does not mean giving up, but it is a sign to get up to continue to practice and achieve one’s glory. Nur Salim, a child who has proven to himself and his environment that dreams knows no boundaries, with high enthusiasm and an unyielding spirit, he succeeded in showing that the limitations that we possess, are not obstacles to progress in achieving brilliant ideals. And Nyimas Bunga, a 10-years-old skater girl whose persistence and perseverance won her first place in the skateboard competition at both local and international levels. Nyimas proves that ‘can’ is the result of hard work and enthusiasm to keep trying to achieve her brilliant dreams.

Indomilk also invites parents to jointly commit in supporting Brilliant Indonesian Children Program, by sharing stories on the website; www.indomilk.com/gemilang. "We hope what we do through Gemilang Anak Indonesia Program can be a passion for ‘The next generation to continue to develop’," concluded Vanda.

 

-End-



About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses.

We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.

Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.

Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.

Besides Indonesia, ICBP products are also present in more than 60 countries around the world.

Media Contact:

Vanda Ratana                                                                    Nurulita Novi Arlaida
General Manager Marketing Indomilk Liquid &                Head of Corporate PR
Powder                                                                             
PT Indofood Sukses Makmur Tbk
PT Indolakto                                                                       Sudirman Plaza Indofood Tower 25th floor
Jl. Raya Bogor Km 26.6                                                        Jl. Jendral Sudirman Kav. 76-78
Gandaria, Jakarta 13710                                                       Jakarta 12910
Indonesia                                                                           Telp.     : +62 21 57958822
Telp.  : (62-21) 871-0211 ext  2040                                        Fax.     : +62 21 57937466
Email : vanda.ratana@indomilk.com                                 Email : nurulita.arlaida@indofood.co.id

 

‘Indofood Peduli Scholarship’ Recipients for Indonesian Food Handling – host the National Seminar on National Food Security
07/12/2017

Bogor, December 7th, 2017. Indofood Sukses Makmur Scholarship recipient students (BISMA) who are members of the BISMA Nusantara Association held a National Seminar with the theme "Strategy for National Food Security in the Face of Climate Change". The Seminar was held at the International Convention Centre of the Bogor Agricultural Institute (IPB) as a concern of BISMA toward food security and climate change issues. BISMA is a scholarship program, that established from partnership between PT Indofood Sukses Makmur Tbk (Indofood) and Karya Salemba Empat Foundation (KSE), integrated with a series of leadership and nationalism training, to create an independent young generation.

This national seminar was held to provide education for the communities about the impacts of climate change on crop yields and agricultural technology. Climate change could reduce food productivity, increase water consumption, reduce yield quality and encourage development of pest disease. Through this event, BISMA invited participants to motivate and think of creative ideas for an overview, related to the role of various parties in compiling food security strategies especially in dealing with climate change issues.

Kiky Jenithia Rosalia, Head of the BISMA Nusantara Association said "We as students want to hold this seminar so that the younger generation's creative ideas can be applied in the world of agriculture. The seminar will be divided into two sessions, on national food security and strategies in solving climate change issues. Hopefully there will be many solutions resulting from this seminar so that Indonesia can become self-sufficient in food and this event is one of BISMA's contributions to meet ‘Sustainable Development Goals’ in achieving ‘Zero Hunger’.

Stefanus Indrayana, Indofood's Head of Corporate Communications
explained "Indofood as a food company and the mentor of the BISMA Nusantara Association, welcomes this activity due to the program’s tangible result in creating values, such as nationalism and caring for your fellowmen. The topic of food security has become one of the focuses of Indofood’s corporate social responsibility (CSR) program. Besides BISMA, Indofood also has several other programs, which supports food security, such as Indofood Riset Nugraha, a research funding assistance program for students in the food sector."

Appearing as a key note speaker is Prof. Dr. FG Winarno, who delivered a presentation about the importance of food security and food technology related to society. In addition, Prof. Dr. Rizaldi Boer as the Head of Centre for Climate Risk and Opportunity Management, in South East Pacific who provides climatic conditions in Indonesia and its relation to food security. The event was also attended by the Chancellor of IPB, Prof. Dr. Ir. Herry Suhardiyanto, M.Sc and Chair of Food Security, Dr. Ir. Agung Hendriadi, M.Eng.

"This national seminar is the final event of a series of training for BISMA participants, in supporting the government for nation-building, through providing education and increasing public awareness of the importance of Indonesian food security," Indrayana concluded.

-End-

About PT Indofood Sukses Makmur Tbk

Over the last two decades, Indofood has progressively transformed into a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing, to consumer products in the market. Today, it is renowned as a well-established company and a leading player in each business category in which it operates. In its business operations, Indofood capitalizes on economies of scale and a resilient business model with four complementary Strategic Business Groups (“Group”), namely:

 

 
  • Consumer Branded Products (“CBP”)
  • Supported by the strength of its product brands, the Group produces a diverse range of consumer branded products including noodles, dairy, snack foods, food seasonings, nutritional and specialty foods, and beverages.

    • Bogasari

    The Group is primarily a producer of wheat flour as well as pasta, with business operations supported by its own shipping and packaging units.

    • Agribusiness

    The Group’s principal activities range from research and development, seed breeding, oil palm cultivation and milling, to the production and marketing of branded cooking oils, margarine and shortening. The Group also cultivates and processes rubber, sugar cane and other crops.

    • Distribution

    With the most extensive distribution network in Indonesia, the Group distributes the majority of the consumer products manufactured by Indofood and its subsidiaries, as well as by third parties, to the market.

     

Media Contact:

Deni Puspahadi                                                             Stefanus Indrayana
Head of CSR Department                                                 Head of Corporate Communications Divisions
PT Indofood Sukses Makmur Tbk                                     PT Indofood Sukses Makmur Tbk
T. +62 21 5795 8822                                                         T. +62 21 5795 8822
F. +62 21 5793 7466                                                         F. +62 21 5793 7466
Email. deni.puspahadi@indofood.co.id                        Email. indrayana@indofood.co.id                             

Indofood Presents "Masak Apa Ya" [What to Cook] As an Initiative to Sharing a More Enjoyable Cooking Experience
06/12/2017

Re-launching the most complete cooking and culinary site www.masakapaya.com, with an increase in user experience and features, Indofood presents friends in the kitchen who are ready to accompany and share cooking experiences, for more fun.

Jakarta, December 6th, 2017 - "Masak Apa Ya?" Is a question that often comes down in our minds every day. Cooking can be an exciting and fun activity, but with limited information, cooking can also be a tiring activity. Located at The Mayflower, Sudirman Plaza, Indofood Tower, PT Indofood CBP Sukses Makmur Tbk ("ICBP"), on Wednesday (6/12) relaunched the cooking site www.masakapaya.com, as a friend in the kitchen, who faithfully accompanies and provides ideas for delicious dishes, while providing a more enjoyable cooking experience for consumers and those who just want to start and/or want to intensify their cooking experience.

At the launch, Fierman Authar, Head of Consumer Engagement Corporate Marketing ICBP said, "Realizing that cooking and eating together is a special experience that can strengthen family members' relationships, ICBP presents friend in the kitchen, for Indonesian consumers in the form of a complete cooking and culinary site. The relaunch of www.masakapaya.com also further strengthens ICBP's position as a company that not only present quality food products chosen by Indonesian families from generation to generation, but also continue to bring innovation to answer diverse consumer needs.

Vini Juliana, ICBP's Digital Marketing Manager Corporate Marketing explained more about the innovations presented by www.masakapaya.com. She said “The www.masakapaya.com site was designed with various features that were easy to use and adapted to the needs of consumers, for example consumers could click on the ‘Masak Apa Ya?’ menu to get a list of menus that can be selected according to each of the ingredients available in the kitchen. In addition, various cooking recipe videos, including celebrity-style cooking videos will make it easier for consumers to make dishes from home menues, to special events such as Ramadan, Eid, social gathering, birthdays, Christmas and New Year."

Vini added, "Not only can the consumers send various recipe creations to be displayed on www.masakapaya.com, but consumers can also interact with nutritionists about information about nutrition through the features of gizipedia. The more active consumers interact on www.masakapaya.com, the more points can be collected to get various attractive prizes from ICBP through periodic drawings. Consumers also no need to worry if they feel they are not familiar with the various cooking terms or tools used to spice up the kitchen, because www.masakapaya.com is equipped with cooking features like a cooking encyclopaedia page, which provides various complete information about cooking terms."

To share a more inspiring cooking experience, ICBP invited Widi Mulia and Chef Chandra Yudasswara, as Guest Stars. On this occasion, Widi Mulia shared his story, "Before I had a family it was important for me to select and cook my own food so that my body will better absorb the nutrients. The difference is that cooking is not as simple as it used to be, now I cook for the family whose members have differing tastes and needs. The presence of www.masakapaya.com greatly helped me every day to deal with the question 'What to Cook?' Especially in times like Ramadan where I have to make children’s food tasteful, every day. Cooking is also one of my ways to educate them on delicious home-cooked food with balanced nutrition. With the presence of www.masakapaya.com, I like to invite best friends to chat and also share the moment, so that cooking becomes more fun."

Chef Chandra Yudasswara, who in his daily life cannot escape from the kitchen, also said, "The society understands well the importance of cooking, but often deals with general questions about what menu to choose, what ingredients to use and how to process them properly. In addition to answering our needs in cooking activities, www.masakapaya.com is also here to help provide an understanding of the importance of cooking to strengthen family relationships. Besides, the dishes that are presented are quite varied from cuisines of the Indonesian archipelago to foreign cuisines, which are interesting to try with the family."

Fierman added, "Through www.masakapaya.com, ICBP is optimistic to accompany consumers at every valuable moment with their family and closest people." Interested in trying? Please visit: www.masakapaya.com


-End-

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses.

We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.

Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.

Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.

Besides Indonesia, ICBP products are also present in more than 60 countries around the world.

 

Media Contact:

Fierman Authar                                                            Nurulita Novi Arlaida
Head of Consumer Engagement Corporate                   Head of Corporate PR
Marketing                                                                     PT Indofood Sukses Makmur Tbk

PT Indofood CBP Sukses Makmur Tbk                              Sudirman Plaza Indofood Tower 25th floor
Sudirman Plaza Indofood Tower Lantai 17                       Jl. Jendral Sudirman Kav. 76-78
Jl. Jend. Sudirman Kav. 76-78                                        Jakarta 12910
Jakarta 12910                                                                 T. +62 21 5795 8822 ext. 1169
T. +62 21 5795 8822                                                        F. +6221 5793 7466
F. +6221 5793 7477                                                          E. nurulita.arlaida@indofood.co.id
E. fierman.authar@icbp.indofood.co.id                     

Indofood Holds 2017 National Symposium & Chili Book Review: “Potential Agribusiness Development and Chili Agro-Industry
18/10/2017

Jakarta, October 18th, 2017. In commemoration of World Food Day (October 16, 2017), PT Indofood Sukses Makmur Tbk (Indofood), through the Indofood Research Nugraha (IRN) Program, held a National Symposium and Chili Book Review on "Potential Agribusiness Development and Chili Agro-Industry".The objective of the symposium is to formulate appropriate recommendations on realistic targets to solve problems of instability on the price of chili; especially through the chili agribusiness and agro-industry development; targetting large-scale independent chili producers of Indonesia.

This event is motivated by chilli as a commodity, a unique agricultural product, which is consumed in small quantities (micro), but the upheaval in domestic chili prices affects the economy of the community, in fact has a significant role in the Indonesian macro economy. In 2016, for example, Bank Indonesia stated that chili prices is one of the main sources of inflation. Where since the beginning of 2016, the price of chili is contributing to 16.1 percent of the inflation component.

Director of PT Indofood Sukses Makmur Tbk, Franciscus Welirang said the national symposium and book review is a development of the IRN Program, the Corporate Social program Responsibility of Indofood, which provides research funding in the field of food for undergraduate students. "Indofood as a food company has a vision to be a Total Food Solutions Company, who wish to contribute on solving national food issues. At the National Symposium this time, discussion has focussed to find a solution that is right on target, concrete and tangible to reduce price fluctuations of chili which can trigger inflation through the chili agribusiness and agro-industry commodities."

Prof. Dr. FG Winarno, chairman of the IRN Expert Team revealed "Often we face supply conditions of fresh chillies that does not accord with market demand, thus fluctuations in the price of chili is inevitable. The fluctuations in the supply of chili are caused by various factors, including seasonal and also the problem of plant diseases. Besides that, chili is a perishable commodity hence needs proper post-harvest handling. While currently there are no large-scale plantations in Indonesia that can guarantee the national stock of chili."

The book "Chili: Potential for Agribusiness and Agro-Industry Development" is a collection of writings, analysis and thinking of the IRN Expert Team. This book examines the chili commodity from various aspects, such as biotechnology and development of chili, nutritional content in chili, cultivation of chili, chili pests and diseases; how to increase chili production to post-harvest handling. "We hope this book can provide benefits and solutions to the problems faced by chili farmers and hopefully this book can also increase knowledge, insight and understanding of chili cultivation for new chili cultivation enthusiasts, agricultural students and students in general," said Prof. Dr. FG Winarno.

Prof. Dr. FG Winarno and Prof. Dr. Ir. Bustanul Arifin MS, appeared as contributors to the book, whilst the panellists consists of Peter Tangka, from chili commodity business i.e. chilli farmers & entrepreneurs, Abdul Hamid (representative of the chili agribusiness association) and Stefanus Indrayana representing the industry.

The event which took place at the Bidakara Hotel Jakarta, was attended by the Indonesian Minister of Agriculture, Amran Sulaiman and Indonesian Minister of Trade, Enggartiasto Lukita, officials of ministries and agencies related, associations, academics and mass media.

-End-

About PT Indofood Sukses Makmur Tbk

Over the last two decades, Indofood has progressively transformed into a Total Food Solutions company with operations in all stages of food manufacturing, from the production of raw materials and their processing, to consumer products in the market. Today, it is renowned as a well-established company and a leading player in each business category in which it operates. In its business operations, Indofood capitalizes on economies of scale and a resilient business model with four complementary Strategic Business Groups (“Group”), namely:

 
  • Consumer Branded Products (“CBP”)
  • Supported by the strength of its product brands, the Group produces a diverse range of consumer branded products including noodles, dairy, snack foods, food seasonings, nutritional and specialty foods, and beverages.

    • Bogasari

    The Group is primarily a producer of wheat flour as well as pasta, with business operations supported by its own shipping and packaging units.

    • Agribusiness

    The Group’s principal activities range from research and development, seed breeding, oil palm cultivation and milling, to the production and marketing of branded cooking oils, margarine and shortening. The Group also cultivates and processes rubber, sugar cane and other crops.

    • Distribution

    With the most extensive distribution network in Indonesia, the Group distributes the majority of the consumer products manufactured by Indofood and its subsidiaries, as well as by third parties, to the market.

     

Media Contact:

Deni Puspahadi                                                             Stefanus Indrayana
Head of CSR Department                                                 Head of Corporate Communications Divisions
PT Indofood Sukses Makmur Tbk                                     PT Indofood Sukses Makmur Tbk
T. +62 21 5795 8822                                                         T. +62 21 5795 8822
F. +62 21 5793 7466                                                         F. +62 21 5793 7466
Email. deni.puspahadi@indofood.co.id                        Email. indrayana@indofood.co.id                             

Indomie Sends 10,730 Warmindo Entrepreneurs Home for Eid Al-Fitr
21/06/2017

 Jakarta, June 21st, 2017  PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) held their 23rd Warmindo Eid Al-Fitr homecoming trips. Indofood CBP facilitated more than 10,000 Warmindo entrepreneurs and their families to return to their hometowns to celebrate the holidays. They traveled from 22 locations spread all over Jabodatabek, Bandung, Semarang, Yogyakarta, and Malang using around 190 buses. The homecoming trips were held from June 18 to 22, 2017.  For Jabodetabek area, Indofood CBP management sends the families off from Taman Impian Jaya Ancol as one of the departure points with the largest number of participants.

 

Indofood CBP Director, Taufik Wiraatmadja, elaborated, “In the event of Eid Al-Fitr, we have regularly held homecoming trips since 1994. The aim is for Warmindo entrepreneurs to return safely to their hometowns. This program is a form of our corporate social responsibility toward our stakeholders, especially the Warmindo entrepreneurs.”

 

Taufik explained that this is Indomie’s 45th year being amongst in Indonesian society. “Certainly the 45-year-long presence cannot be separated from the help and contributions of Warmindo owners. Their hard work to run their businesses resulted in the creativity in serving Indomie according to the consumer’s taste and preference. We hope that Indomie and Warmindo will be able to reach collective success, as implied in the theme of this 45-year-celebration – Indomie accompanies your will (Indomie Iringi Tekadmu),” expressed Taufik. 

 

Mochtar Sukardi, the General Manager of ICBP DKI Noodle Division, explained, “We held this event as a form of appreciation for Warmindo entrepreneurs, our loyal strategic partners, who have made our product favorable among the society.” According to Mochtar, although Indomie is very easy to make ourselves, many of the consumers prefer to eat it at a warung (food stall). “Warmindo owners are able to serve Indomie with their own unique touch, appealing to the taste of the consumers,” he added.  

 

The final destinations for Warmindo entrepreneurs were Kuningan, Sumedang, Tasikmalaya, Garut, Tegal, Pemalang, Semarang, Solo, Yogjakarta, Cirebon, and Ciamis. During this Eid Al-Fitr festive season, Indomie also opened travel posts in several routes. Travelers were welcomed to rest, play games and enjoy Indomie of assorted flavors before continuing their journey in Posko Indomie.

---ENDS---

 

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses. 

 

We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.

 

Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.

 

Besides Indonesia, ICBP products are also present in more than 60 countries around the world. 

 

Media Contact:

Mochtar Sukardi

General Manager Noodle Division DKI

PT Indofood CBP Sukses Makmur Tbk

P: +62 21 691 1666

Email : mochtar.sukardi@icbp.indofood.co.id

Nurulita Novi Arlaida

Head of Corporate Public Relations 

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 9th Floor

Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910

T. +62 21 5795 8822 ext. 1169

F. +6221 5793 7466

Email: nurulita.arlaida@indofood.co.id

 

Five Unique Indomie Recipes Compete in #IndomieUniqmie Grand Final
20/05/2017

 Bandung, May 20th, 2017. The #IndomieUniqmie entered the Grand Final with five finalists to compete in front of the judges and audience. These five recipes were selected from tens of thousands of contestants. #IndomieUniqmie is organized by PT Indofood CBP Sukses Makmur Tbk to commemorate 45 years of Indomie in Indonesia. It is a recipe contest for unique dishes inspired by Indomie. The #IndomieUniqmie Grand Final took place on 20 May 2017 at Monumen Perjuangan Rakyat Jawa Barat, Jl. Dipati Ukur no. 48, Bandung.

 

Julia Atman, General Marketing Manager, Noodle Division PT Indofood CBP Sukses Makmur Tbk, expressed, “We did not expect this level of enthusiasm we received for the #IndomieUniqmie. A total of 27.030 creative recipes were submitted from all over Indonesia. From adding  various toppings to infusing Indomie with local and international cuisines, the recipes were widely varied and resulted in attractive one-of-a-kind tastes.” The application rounds started from 23 January to 23 April 2017 through digital, PO BOX and on-site means during the roadshow in 4 major cities, Medan, Yogyakarta, Malang, and Makassar. 

 

The top five recipes are Indonesian-style-Croquembouche from a contestant in Padang, Indomie Sunny Pie from Jakarta, Chicken Onion flavored Indomie and Papaya Leaves Buntil from Semarang, Milkfish-stuffed Indomie (Bandomie Goreng) from Bandung, and Noodle Ketupat with Prawn Sauce from Pontianak. In the Grand Final held in Bandung, #IndomieUniqmiefinalists are asked to cook on the spot in two Great Cook-offs. 

 

In each session, the finalists with their teams will cook and serve 100 portions of their Indomie creations to the judges and visitors. Apart from menu creativity and taste, the judges will also evaluate presentation skills and teamwork,” Julia explained as one of the judges. The panelists include Nicky Tirta, the celebrity known as Home Chef and the brand ambassador for #IndomieUniqmie. The judges will determine the first, second, and third winners with the first and second runner-up. The crowd favorite will be chosen through voting from the visitors. The total prize amounts to Rp 300 million.

 

Besides the finalists, Nicky Tirta will also demonstrate his cooking skills by preparing his own signature Indomie dish. For lucky visitors, there is a chance to join Meet and Greet and photo session with Nicky Tirta. Other sessions include Coaching Clinic and Meet and Greet with Persib, the football club from Bandung and West Java. The players will share their experience and ambition, as well as techniques in football to fans. With special purchases in the Indofood stands, visitors may take home an exclusive jersey and take pictures with the team.

 

Visitors will be able to enjoy various activities in the #IndomieUniqmie Grand Final from morning exercise, quizzes, games, coloring competitions for children, to Indofood bazaar. Popular local bands from Bandung – Trou, Six Sound Project, Dhira Bongs, Juicy Luicy and Homogenic – hosted by MC Haried Suryaprakasa and Decil Prapanca will also enliven the event experience.

 

“Through this event, we would like to extend our utmost gratitude and appreciation to the Indonesians, especially Indomie lovers, who have always brought Indomie into their everyday moments. We are committed to presenting cutting-edge innovations of superior products to satisfy the demands and taste of Indomie lovers,” closed Julia.

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses. 

 

We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.

 

Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.

 

Besides Indonesia, ICBP products are also present in more than 60 countries around the world. 

 

Media Contact:

Julia Atman

General Manager Marketing Noodle Division

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 26th Floor

Jl. Jend. Sudirman Kav 76-78, Jakarta 12910

P: +62 21 5795 8822

F: +62 21 5793 7466

Email : julia.atman@icbp.indofood.co.id

Nurulita Novi Arlaida

Head of Corporate Public Relations 

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 9th Floor

Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910

T. +62 21 5795 8822 ext. 1169

F. +6221 5793 7466

Email: nurulita.arlaida@indofood.co.id

 

Indomie Launches Two New Variants of Real Meat: Fried Empal and Balado Eggs
30/03/2017
  • Two new Indomie Real Meat flavors with the exotic Nusantara taste
  • The flavorsome Indomie dish is processed from natural ingredients with retort technology

 

Jakarta, March 30th, 2017. After successfully introducing Indomie Real Meat Chicken Mushroom and Rendang, PT Indofood CBP Sukses Makmur Tbk (“ICBP”) returns with another breakthrough – two new variants of instant noodle products in the Indomie Real Meat category: Fried Empal and Balado Eggs. Made from natural ingredients, these new flavors embody the Indofood commitment as the nation leading instant noodle producer, which constantly provides a range of high-quality products. 

 

In the midst of the Indomie Real Meat Fried Empal and Balado Eggs launching in Kembang Goela, Jakarta, Lucy Suganda, Indomie General Manager explained, “Indomie is characterized by its constant innovation and creations. Indomie Real Meat is one of the collections of instant noodle products we created as a premium choice, combining the delicacy of fine dining and comfort or familiarity of homemade cooking for our consumers. It is part of our commitment to serve delicious and high-quality Nusantara cuisines.”

 

Indomie Real Meat is a breakthrough concept of Indomie, which has offered toppings and seasoning from fresh natural ingredients. Natural ingredients, such as quail eggs, potatoes, beef and organic spices are processed with retort technology, a vacuum packaging technique with high temperature. This technology enables raw ingredients to be safely stored with its original quality, freshness, and condition.

 

Also present at the launching, Prof. Dr. Purwiyatno Hariyadi, Food Technology Expert from IPB, who elaborates on the advantages of retort technology in the fast food industry. “Retort Technology is a food packaging technique using the principles of impermeability and high temperature to eliminate microorganism causing decay and diseases for more long-lasting and hygienic preservative-free product kept at room temperature. With the optimization of temperature and time, retort technology is able to produce durable and safe products, maintaining taste and nutrition. As long as the packaging remains intact, the food will stay sterilized and safe for consumption,” claimed Prof Purwiyatno.

 

Suitable for adult and children, Indomie Real Meat Fried Empal and Balado Eggs can be purchased from Hypermart stores, supermarkets, and minimarkets nationwide.

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses. 

 

We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.

 

Our business operations are supported by more than 50 plants located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.

 

Besides Indonesia, ICBP products are also present in more than 60 countries around the world. 

 

Media Contact:

Lucy Suganda

General Manager Indomie

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 26th Floor

Jl. Jend. Sudirman Kav 76-78, Jakarta 12910

P: +62 21 5795 8822

F: +62 21 5793 7466

Email : lucy.suganda@icbp.indofood.co.id

Nurulita Novi Arlaida

Head of Corporate Public Relations 

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 9th Floor

Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910

T. +62 21 5795 8822 ext. 1169

F. +6221 5793 7466

Email: nurulita.arlaida@indofood.co.id

 

Serving a Typical Balinese Sauce, Indomie Launches a New Variant: “Matah Sauce Fried Indomie”
19/02/2017

 Jakarta, February 19th, 2017 – Inspired by the rising popularity of spicy dishes, Indomie launches its brand new variant – Matah Sauce Fried Indomie, a tantalizing and refreshing Balinese sauce. The product was introduced during the 229th anniversary of Denpasar city, located in Lumintang Field, Denpasar. The Mayor of Denpasar, the management of Indofood CBP Sukses Makmur Tbk and thousands of Balinese people attended the event.

 

Director of PT Indofood CBP Sukses Makmur Tbk, Taufik Wiraatmadja, explained, “As a token of appreciation to the Indonesian people who have supported Indomie for the last 45 years, we present this new variant (Fried Indomie with Matah Sauce), a favorite typical Balinese sauce.” The Matah sauce is known as one of the Balinese signature sauces with a spicy and refreshing sensation. Matah Sauce Fried Indomie comes with luscious chili and garlic seasoning. “We hope Matah Sauce Fried Indomie will be a crowd pleaser among Balinese cuisine enthusiasts and will be great mood booster for everyone,“ Taufik exclaimed.

 

Taufik also mentioned Indomie’s vision to always be close to the consumer, to accompany the daily routines and everyday moments of the Indonesian people – not only in times of discouragement but also in times of comfort with family and friends as well as in times of struggle to achieve life inspirations. “This is what inspires us to keep innovating in line with the spirit of Indonesians,” he continued.

 

Ida Bagus Rai Dharmawijaya Mantra, SE., Msi, the Mayor of Denpasar, remarked, “As this event was held near the commemoration of Denpasar’s 229 birthday this upcoming 27 February, it is hoped that Denpasar citizens will come to love their city even more, maintain and build meaningful work, creativity and innovation as well as preserve the culture and customs.” In response to the new Indomie product showcasing a typical Balinese dish, Ida Bagus Rai Dharmawijaya Mantra asserted, “Of course we welcome this novelty from Indomie, which both satisfies the consumer taste and promotes Balinese culinary to be known and loved by the general public.”

 

Chandra Hin, Branch Manager ICBP, Instant Noodle Division at the East Indonesia (Indotim) Branch, announced, “Matah Sauce Fried Indomie will be available in supermarkets start from February 6th, for the price of Rp 2.300,00 per pack. We welcome today’s visitors to head over to Indomie stands to taste the new products.” Chandra also mentioned that Indofood Group also enlivens Denpasar birthday celebration with a bazaar of various Indofood product with attractive gimmicks. “We hold a Coaching Clinic during the meet-and-greet with Bali United coach, Eko Purijanto, and players, Irfan Bachdim, Mochammad Dicky, Koman Adi Parwa, and Ahn Byung Keon for young generation football lovers. We also host an Indie band competition that will sing the Indomie jingle,” he added.

 

The Denpasar anniversary commemoration started with 5 km Health Walk, opened by the mayor at 07:00 WITA, followed by a mass exercise, fashion show, a series of competitions, such as coloring, traditional Balinese dance, marching band, Lolot music band, and Bondress performance. The day-long celebration ended at 22:00 WITA.

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Lucy Suganda

Marketing Manager Noodle Division

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 26th Floor

Jl. Jend. Sudirman Kav 76-78, Jakarta 12910

P: +62 21 5795 8822

F: +62 21 5793 7466

Email : lucy.suganda@icbp.indofood.co.id

Nurulita Novi Arlaida

Head of Corporate Public Relations 

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 9th Floor

Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910

T. +62 21 5795 8822 ext. 1169

F. +6221 5793 7466

Email: nurulita.arlaida@indofood.co.id

 

"Show Your Determination Through #IndomieUniqMie"
01/02/2017

  Indomie Invites Consumers to Create Unique Recipes

 

Jakarta, February 1st, 2017 – To celebrate 45 years of Indomie’s contribution to Indonesian culinary history and development, PT Indofood CBP Sukses Makmur Tbk (“ICBP”) held a “unique recipe” competition entitled #IndomieUniqmie. Through this event, Indomie invited Indonesians to create signature dishes using Indomie as the main ingredient. The #IndomieUniqmie competition commenced from 23 February 2017 until 23 April 2017.

 

The #IndomieUniqmie competition is Indomie’s token of appreciation to Indonesian consumers who have made Indomie part of their daily life in leisure time with family and friends, also in the effort to achieve their dreams and aspirations. This bond has encouraged consumers to invent creative ways to enjoy and serve Indomie on various occasions, by adding an array of toppings or combining with other dishes. “Not only  Indomie is easy and quick to serve, it can also be creatively incorporated into a unique dish. Through this event, we invite people to compete by presenting their most standout recipes using Indomie as the star of the dish,” Julia Atman, General Manager Marketing Noodle Division, PT Indofood ICBP Sukses Makmur Tbk explained.

 

The competition is open for public. Each participant is given the freedom to create their one-of-a-kind and original  Indomie recipes, for either Indonesian, international or fusion food, and submit the recipe to www.indomie.com/uniqmie. The recipe should use Indomie as the main ingredient, keeping its original shape and texture, as well as using halal ingredients.

 

In organizing this #IndomieUniqmie competition, Indomie collaborated with a multitalented actor, Nicky Tirta, who has a strong passion for culinary. “Because cooking and working in the culinary industry is my dream, I explore creativity by creating recipes, including those using Indomie that has always been a part of my family’s life,” said Nicky Tirta who is currently known as Chef, but prefers to be called Home Chef.

 

This is the message that we want to convey to Indonesians. “We believe that with hard work and strong determination, a dream can come true. Therefore, through #IndomieUniqmie we hope to inspire consumers whose dream is to become a culinary entrepreneur, especially for dishes with Indomie as the main ingredient. It has always been Indomie’s commitment (to relate to your aspirations),” Julia added. To inspire novel ideas, Indomie has released six unique Indomie recipe videos: Burger Indomie, Siomay Indomie, baked Carbonara Indomie, Taco Indomie Rendang, Indomie Ayam Jamur and Teriyaki Indomie Cup. All six videos can be viewed on YouTube.

 

To promote this nationwide competition, Indomie will hold roadshows in four (4) cities namely Medan, Yogyakarta, Malang, and Makassar. In each city, the audience can experience #IndomieUniqMie recipes created by Nicky Tirta, and other interesting events. The best five (5) #IndomieUniqMie recipes from all over Indonesia will compete in the Grand Final in Bandung to win a total prize of IDR 300 million.

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Julia Atman

General Manager Marketing Noodle Division

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 26th Floor

Jl. Jend. Sudirman Kav 76-78, Jakarta 12910

P: +62 21 5795 8822

F: +62 21 5793 7466

Email : julia.atman@icbp.indofood.co.id

Nurulita Novi Arlaida

Head of Corporate Public Relations 

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 9th Floor

Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910

T. +62 21 5795 8822 ext. 1169

F. +6221 5793 7466

Email: nurulita.arlaida@indofood.co.id

 

Indofood Launches a New Variant, Fried Indomie with Tahu Tek Flavor, Special for East Java
11/12/2016

Sidoarjo, December 11th 2016 – PT Indofood CBP Sukses Makmur Tbk (ICBP) again spoils the taste buds of its loyal customers in East Java with its new flavor innovation, Fried Indomie with Tahu Tek Flavor (Indomie Goreng rasa Tahu Tek). This new variant is inspired by people in East Java who love the savory taste of tahu tek.

 

As other Indomie products, Indomie Goreng rasa Tahu Tek presents a distincitively high quality noodles. It also offers special prawn paste sauce, fried onion and special seasonings from rich assortments of spices. Indomie Goreng rasa Tahu Tek is the perfect dish to start your day and enhance your spirit.

 

Julia Atman, General Manager Marketing Noodle Division, shares that, “Indomie Goreng rasa Tahu Tek is one of Indomie’s regional flavor variants. It is our way to improve satisfaction to our customers that always expect new, mouthwatering variants. We will continue innovating to combine Indonesia’s distinctive flavors with Indomie products. We hope that Indomie Goreng rasa Tahu Tek will become the top choice of people in East Java.”

 

The launching of Indomie Goreng rasa Tahu Tek is held in Sidoarjo Sport Center, attended by 5,000 – 10,000 participants. The event marked with a carnival procession of a mound of Indomie Goreng rasa Tahu Tek. “To make it more exciting, the launching event also includes performance of East Java dances, reog and ludruk, as well as music performances and various games with attractive prizes,” shares Johan Lee, Noodle Branch Manager for Greater Surabaya area. Starting December 2016, Indomie Goreng rasa Tahu Tek is available in East Java in 85 gram regular packaging, priced ast Rp2,200 per package. “We are confident that this event will bring cheerfulness and enhance our spirit, just as Indomie Goreng rasa Tahu Tek that presents original taste that enhances our spirit,” Johan closes.

 

***

 

About PT Indofood CBP Sukses Makmur Tbk

PT. Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Lucy Suganda

Marketing Manager, Noodle Division

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 26th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822

Fax : +62 21 57937466

Email : lucy.suganda@icbp.indofood.co.id

Nurulita Novi Arlaida

Corporate PR Manager

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower25th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822 ext 1169

Fax : +62 21 57937466

Email : nurulita.arlaida@indofood.co.id

 

Indomie Rasa Tengkleng (Mutton Broth Flavored Indomie) is Now Available in Central Java
04/12/2016

Solo, December 4th 2016 – PT Indofood CBP Sukses Makmur Tbk (ICBP) again spoils the taste buds of its loyal customers in Central Java by presenting its new innovation, Mutton Broth Flavored Indomie (Indomie Kuah rasa Tengkleng). This new variant is inspired by people in Central Java who love the taste of mutton broth.

 

Indomie rasa Tengkleng offers tasteful broth with a choice of seasonings and spices, added with a vegetable based topping that presents a distinctive taste. Indomie Kuah rasa Tengkleng is the perfect dish to warm up the ambience.

 

According to General Manager Marketing Noodle Division, Julia Atman, “We present Indomie Rasa Tengkleng to complement our portfolio of Indomie variants in regional flavors category. This new product launching is the evidence of our commitment to enhance satisfaction of our customers who always expect new taste variants. We will continue to innovate by combining Indonesia’s unique flavors with Indomie products. We hope that Indomie Rasa Tengkleng will become the top choice of our customers in Central Java."

 

The launching of this new variant is held in Fort Vastenburg, Solo. “We choose Solo as the site for the launching, since tengkleng is the specialized dish from this city”, adds Devie Permana, Branch Manager for Noodle in Greater Semarang area. The event is attended by 5,000-10,000 attendees. “The event today holds many activities, such as cooking demo of Indomie Rasa Tengkleng, carnival, various games for children as well as mothers with many attractive gifts. This intimate event reflects the warmth of a bowl of Indomie Rasa Tengkleng with its original taste that brings warmth and peace,” shares Devie. Starting in November 2016, the new variant is available both in modern and traditional markets across Central Java, with 75 gram regular packaging priced at Rp 2,000,- per package.

 

***

 

About PT Indofood CBP Sukses Makmur Tbk

PT. Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Lucy Suganda

Marketing Manager, Noodle Division

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 26th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822

Fax : +62 21 57937466

Email : lucy.suganda@icbp.indofood.co.id

Nurulita Novi Arlaida

Corporate PR Manager

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower25th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822 ext 1169

Fax : +62 21 57937466

Email : nurulita.arlaida@indofood.co.id

 

Four Right Solutions for Children Growth
12/11/2016
  • Promina socializes its four right criteria: the right texture, flavor choices, a complete set of nutrition intakes and the right life stage, factors that help shaping healthy eating habits since early age.
  • Healthy eating habits protect children from becoming picky eaters. Mothers need to introduce breast-milk complementary food (“MPASI”) and four right solutions for children’s nutrition completeness. 

 

Jakarta, November 12th 2016 – As one of Indonesia’s largest baby food producers, Indofood Nutrition from PT Indofood CBP Sukses Makmur Tbk (“ICBP”) establishes partnership with the 2016/2017 Medical Doctor Graduation Committee from the Faculty of Medicine, University of Indonesia to conduct a Seminar and Training Session in The Right Nutrition for Babies and Infants as part of the Annual Scientific Meeting CIPRIME “Current Issue in Pediatric Nutrition & Metabolic Problems”. The two-day seminar was held on November 12-13 in Grand Sahid Jakarta Hotel, attended by leading health experts and practitioners as well as the press.

 

As a fortified MPASI brand from ICBP’s Nutrition and Special Food (“NSF”) Division, Promina gave support to the event in line with its mission to improve children nutrition through innovation of quality products. Promina understands every parent’s wishes of healthy, growing and thriving children. Parents play a crucial role in introducing health eating habits to their children. Early introduction of healthy eating habits is important for optimum children growth. “In these seminar series, Promina socializes the following four right criteria for children’s food products:

1. The right texture

2. Rich flavor choices

3. Complete set of nutrition intakes

4. The right life stage

that help introducing healthy eating habits for children,” according to ICBP NSF Division’s Scientific and Medical Program, Andri Susanti


DR. dr. Damayanti Sjarif, Sp.A (K), Division Head of Nutrition and Metabolic Diseases, Department of Pediatric FKUI, RSCM, shares that “Healthy eating habits can be introduced since the baby is born, by providing exclusive breast milk during the first six months. After six months, infants have to consume food supplements with rich nutrition content to fulfill their energy, protein and micronutrient requirements, such as iron, zinc, calcium, phosphor, magnesium and vitamin A. If their nutrition requirements are fulfilled, infants can grow optimally.”

 

Dr. Damayanti adds that since in their mother’s wombs, embryos can sense the different tastes of amniotic fluids and as they grow, children develop their understanding of food taste complexities. Therefore, it is important to encourage children to experiment with various food tastes. The more diverse the food tastes the children are exposed to, the lower their chance in becoming picky eaters. 

 

"In preparing the breast-milk complementary food, mothers need to consider a list of criteria from the World Health Organization on food guidelines for babies and infants, namely time consistency, the right nutrition, safe and proper feeding in terms of the right texture based on infant’s age, taste assortments, and responsive feeding,” explains DR. dr. Sri Sudaryati Nasar, Sp.A(K)., Pediatrician, Nutrition and Metabolic Diseases Consultant. 

 

Physical and Rehabilitation Specialist Doctor, dr. Luh Karunia Wahyuni, Sp.KFR(K), adds “Eating skills need to be learned through the right stimulation. As children develop their eating skills according to their age, they need to be introduced to the right food texture. Start with smooth cereals at 6 month, then introducing soft cereals or chopped food in 8 month and above, and family food at 12 month”.

 

Mothers need to practice responsive feeding to ensure a pleasurable eating experience for their children. “Eating process does not only aim at providing nutrition intakes but also affect children’s psychological growth. Introducing eating process as a pleasurable experience helps creating a closer mother and children bonding, as well as stimulating children’s psychological growth”, shares dr. Tjhin Wiguna, Sp. KJ(K), Children and Adolescent Psychiatrist.

 

To support Indonesian children’s nutrition intake, especially during their First One Thousand Days, Promina introduces the four right criteria with health and nutrition experts, midwives and Health Post (posyandu) cadres. Through its fortified MPASI quality products, Promina hopes it can contribute to the development of well-nutritioned, smart, active and creative Indonesian generation.  With its right texture to stimulate oromotoric skills, selection of flavors to help mothers in introducing taste varieties and preventing children from becoming of picky eaters, a complete set of nutrition rich in macro and micro nutritional content that children need, as well as the most complete set of products for children of all ages, namely 6 month, 8 month and 12 month and above, Promina is the right product to help introducing healthy eating habits to support optimum children growth. 

***

 

About PT Indofood CBP Sukses Makmur Tbk

PT. Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

   

Andri Susanti

Scientific and Medical Program

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 23th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822 ext 2845

Fax : +62 21 57937490

Email : andri.susanti@icbp.indofood.co.id

Nurulita Novi Arlaida

Corporate PR Manager

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower25th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822 ext 1169

Fax : +62 21 57937466

Email : nurulita.arlaida@indofood.co.id

 

ICBP Launches Indonesia’s First Purple Sweet Potato Flavored SUN Variant
03/10/2016
    • Purple sweet potatoes are rich with anthocyanin content, effective to support health endurance of babies and are natural source of antioxidants

 

Jakarta, October 3rd 2016 – Breast milk is the best baby feeding. Breastfeeding is sufficient during the first 6 months of infants. On top of its nutrition content for infant growth, breast milk also contains substances that improve infants’ immune system. After 6 months, breast feeding needs to be supplemented with complementary foods that offer high nutrition values to increase infants’ strength and ensure their optimum growth.

 

During infant growth period, 70% to 80% of their immune cells are created within the digestive tract. However, physiologically, infants’ digestive tract has yet to function properly as the infants’ immune system. Therefore, infants are prone to indigestion problems while they develop a healthy digestive system to absorb nutrition from the food. 


“Recognizing the critical period during infant growing period, SUN, a brand for fortified complementary food from PT Indofood CBP Sukses Makmur Tbk (ICBP), introduces the purple sweet potato flavor. This is the first fortified complementary food in Indonesia that uses purple sweet potato as an alternative source of carbohydrate, replacing rice. The new product contains more than 30% of purple sweet potato with rich anthocyanin content - a healthy natural antioxidant to support infants’ strength. As with other variants, the new purple sweet potato flavored SUN variant is also fortified with 11 different vitamins and 7 minerals”, says Desi Hendradiani, SUN Brand Manager,  Nutrition & Special Foods Division ICBP (during SUN Purple Sweet Potato Launching Conference held in Wyl’s Kitchen, Jakarta).

 

“Purple sweet potato is considered as one of the local super food, given its high beta-carotene and anthocyanin contents. Using the right processing approach, we can produce purple sweet potato food products that are nutritious, durable and safe to be consumed as complementary food even for young infants. Fortified complementary foods from purple sweet potato offer not just complete and balanced nutrition content, but also high natural antioxidant, anthocyanin and beta-carotene contents,” adds Prof. Dr. Ir. Ali Khomsan, MS., Professor, Community Nutrition Department, Bogor Institute of Agriculture

 

Dr. Julistio Djais, Sp.A (K), M.Kes, pediatrician and children nutrition consultant, says, “Adequate nutrition intake and healthy digestion will improve children’s endurance system. Mothers need to pay attention to the nutrition content of their children’s food. On top of containing macro nutrition ingredients, children’s food also need to contain micro nutrition ingredients, such as iron, zinc, vitamins and other minerals. Children’s digestion health is also influenced by its bacterial balance. Consumption of fibers and anthocyanin with probiotics also play a role in maintaining the bacterial balance of the digestion system, thus help preserving the health of the digestion system that translates to children’s immune system.”

 

“The launching of the purple sweet potato flavored is one of the effort of SUN, a fortified complementary food brand that has supported Indonesian mothers for over 25 years, in ensuring sufficient intake of nutrition for the country’s young generation. This innovation is an evidence of Indofood Nutrition’s commitment in supporting the government’s program to address the country’s food and nutrition problems. SUN is confident that sufficient consumption of nutrients for infants will ensure their optimum growth and help creating the Country’s Healthy Generation,” closes Desi.

 

***

 

About PT Indofood CBP Sukses Makmur Tbk

PT. Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

   

Desi Hendradiani

Brand Manager SUN, Nutrition & Special Food

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 23th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822

Fax : +62 21 57937490

Email : desi.hendradiani@icbp.indofood.co.id

Nurulita Novi Arlaida

Corporate PR Manager

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower25th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822 ext 1169

Fax : +62 21 57937466

Email : nurulita.arlaida@indofood.co.id

 

Eat Fried Indomie to Brighten Up Your Day - Jakarta Fair Kemayoran
16/07/2016

Jakarta, July 16th, 2016 – PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) holds the event “Eat Fried Indomie to Brighten Up Your Day” in Indofood CBP instant noodle booth at the Jakarta Fair Kemayoran (JFK). This event has about 120 participants join in, including loyal Indomie consumers, bloggers, and JFK visitors, and it features Takeru Kobayashi, who was previously awarded six Guinness Records for hot dog, hamburger, pizza, pasta, meatball and sponge cake eating competitions.

 

General Manager of Corporate Marketing PT Indofood CBP Sukses Makmur Tbk, Frinzy Zulkarnain, says that through this event, Indofood CBP seeks to provide new experiences and excitement for consumers. The participants are provided with Fried Indomie with vegetables and eggs to be consumed in a given amount of time. “Fried Indomie is one of Indofood’s most famous product that Indonesians tend to eat it as breakfast to brighten up their days,” she says.

 

The most exciting part is when the participants witness Takeru Kobayashi’s skills as a Japanese world class competitive eater, who finishes dozens of bowls of Fried Indomie in 3 minutes. Takeru gives some tips and tricks to be a World Champion, and also shares his eating competitions’ experiences around the world. Takeru Kobayashi holds many world records, some of which are for finishing 110 hot dogs in 10 minutes, 144 tacos in 10 minutes, 5.4 kilograms of chicken satay, and many more.

 

Throughout the event, all participants are entertained by Indofood Marching Band’s performance, which plays Indonesian traditional songs, as well as through some various fun games with prizes, such as Indofood Group vouchers with a total value of up to millions of rupiahs. To sum it up, Indofood Group gives out some doorprizes and interesting souvenirs at the closing of the event..

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Fierman Authar

Marketing Manager, Corporate Marketing

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 17th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Phone : +62 21 57958822 ext 1670

Email : fierman.authar@icbp.indofood.co.id

 

 

Indomie Helps 11.302 Warmindo Entrepreneurs “Mudik” during Eid Fitri Holiday
02/07/2016

Jakarta, July 2nd, 2016 – Indomie, one of the products of PT Indofood CBP Sukses Makmur Tbk (Indofood CBP), facilitates about 11.302 Warmindo entrepreneurs and their families to go “Mudik” to their hometown with 198 buses. The buses depart from 16 departure points. The departures from Yogyakarta, Semarang, Malang, Bogor and Bekasi have been conducted from June 29th until July 1st, 2016. As for today, Director of Indofood CBP, Taufik Wiraatmadja, attends the ceremony to release the Warmindo entrepreneurs from Jakarta in Taman Impian Jaya Ancol. The departures from Tangerang and Bandung also happen at the same time.

 

Taufik Wiraatmadja says, “Idul Fitri is a very special moment. Thus, we hope for the Warmindo entrepreneurs, who are Indomie’s loyal partners, to arrive home safely and enjoy the time with their families.” This annual “Mudik” activity is the 22nd time held by Indofood CBP since 1994 as a form of Corporate Social Responsibility, especially within Solidarity and Humanity pillar.

 

Taufik explains that the existence of Indomie in Indonesia is inseparable from Warmindo entrepreneurs and their contribution. “They are an important part of Indomie. Their creativity in serving Indomie helps to maintain consumers’ loyalty to the product,” says Taufik.

 

“We hold this event as a form of appreciation for the Warmindo entrepreneurs, our loyal partners, in ensuring that Indomie is favored by everyone,” says General Manager ICBP Noodle Division of DKI, Mochtar Sukardi. According to Mochtar, although Indomie is really easy to make, a lot of people still prefer to eat at Warmindo. “Warmindo entrepreneurs are able to serve Indomie with a twist and thus enhancing the consumers’ taste based on their preferences,” he adds.

 

Throughout this “mudik” period, Indofood also provides “mudik” posts in 16 locations including Bandung, Cirebon, Semarang, Yogyakarta, Surabaya, Malang and Jember. People can visit in those Indomie posts to rest and play some fun games while enjoying the various flavors of Indomie before continuing on with their journey. “Finally, we wish you a safe journey and a joyful celebration with your families. Happy Eid Fitri. Mohon maaf lahir dan batin,” Taufik says as he ends his dispatching speech.

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Mochtar Sukardi

General Manager Divisi Noodle DKI

PT Indofood CBP Sukses Makmur Tbk

P: +62 21 691 1666

Email : mochtar.sukardi@icbp.indofood.co.id

Stefanus Indrayana

General Manager Corporate Communications

PT Indofood Sukses Makmur Tbk

P: +62 21 5795 8822 ; F. +62 21 5793 7466

Email : indrayana@indofood.co.id

 

Indomilk Shares Happiness with Children Through BoBoiBoy The Movie Event
16/04/2016

 

  • As a closing to the Indomilk Jagoan BoBoiBoy Board Game Campaign, which has been running since March 2016, Indomilk presents BoBoiBoy The Movie event

  • Indomilk has always been actively committed to provide healthy, nutritional foods for Indonesian families

  • Indomilk incorporates the values of friendship that reflects on energic, active, imaginative, and fun, which have been showed through the Indomilk Jagoan BoBoiBoy board game and BoBoiBoy The Movie

 

Jakarta, April 16th, 2016 – Today, PT Indolakto is sharing joy through donating Indomilk Jagoan BoBoiBoy board games and 30,000 cartons Indomilk UHT for children from the Assyafiah Orphanage and Islamic Center as well as impoverished children from the Bantar Gebang Bekasi. Indomilk also entertained the children by holding BoBoiBoy The Movie Event at a cinema in SCBD, Jakarta. The activity marks the end of Indomilk Jagoan BoBoiBoy Board Game Campaign, which has been running since March 2016.

 

Vanda Ratana, Marketing Manager of Indomilk Liquid PT Indolakto, explained “BoBoiBoy has become an iconic animated character among children in Indonesia.  We launched Indomilk BoBoiBoy as an alternative board game for kids and we received great reviews. To mark the end of this board game campaign, we would like to invite and share happiness with the kids through BoBoiBoy The Movie Event. Through this event, we want to reflect our commitment to actively provide healthy and nutritious foods for Indonesian families. We believe this has helped us to spread the values of friendship that reflects on energic, active, imaginative and fun.”

 

In addition to the film-screening event, Indomilk presented an entertaining performance featuring the Indomilk beloved mascot, Domi, and his playmate, BoBoiBoy.

 

The Indomilk Jagoan BoBoiBoy Board Game Campaign is a collaboration between Indomilk and Animonsta, as the authorized copyright owner of BoBoiBoy characters in Indonesia. Through this campaign, Indomilk offers a real-life game that can be used as “play together” tools, that is aimed to support the development of children’s social, cognitive, and psychological skills.

 

“As the campaign reaches its conclusion, we hope that children in Indonesia will continue to develop their cognitive and social skills; also parents are able to fulfil nutritional needs and to ensure that their children have a balance playing activities,” Vanda concluded. 

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Vanda Ratana

Marketing Manager Indomilk Liquid

PT Indolakto

Jl. Raya Bogor Km 26.6

Gandaria, Jakarta 13710

Indonesia

Telp.  : (62-21) 871-0211 ext  2040

Email : vanda.ratana@indomilk.com

 

Nurulita Novi Arlaida

Head of Corporate PR

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 25th floor

Jl. Jendral Sudirman Kav. 76-78

Jakarta 12910

Telp.   : +62 21 57958822

Fax.   : +62 21 57937466

Email. : nurulita.arlaida@indofood.co.id

 

Indomilk Invites Children in Indonesia to Play with “Indomilk Jagoan BoBoiBoy Board Game”
16/03/2016
  • In addition to supporting the nutritional health of children in Indonesia, Indomilk also invites parents to actively encourage their kids to balance their playing activities so that children can improve themselves through real-life game and digital game 
  • An educational board game can be one of the “play together” alternatives that has many important benefits for children

 

Jakarta, March 16th, 2016 - As one of Indonesia’s largest dairy producers, PT Indolakto has a close relationship with families all around the country. The dairy company is collaborating with Animonsta Studios to launch the “Indomilk Jagoan BoBoiBoy Board Game”, which is an alternative educational game for children. The board game is energetic, active, fun and imaginative, and BoBoiBoy is one of the preferred animated characters in Indonesia.

 

Vanda Ratana, Marketing Manager of Indomilk Liquids at PT Indolakto said, “Indomilk consistently strived to provide the very best range of products for families in Indonesia. On this occasion, through Indomilk Kids UHT liquid milk, we have launched the Indomilk Jagoan BoBoiBoy Board Game to support the kids’ cognitive skills and social ability development.”

 

Psychologist Saskhya Aulia Prima added, “Educational games provide a number of benefits for children, such as cognitive, physical and social and emotional (socio-emotional) development.”

 

“Nowadays, communications technology and the growth of the Internet is already affecting the social behaviour of the children to become more introverted as they often play by themselves and spend less time socialising with others,” she said. “To maximize children development, it is necessary to have educational games, such as board game. This game will provide the opportunity for fun playing and allow children to interact with their friends."

 

The Indomilk Jagoan BoBoiBoy Board Game is targeted for primary students. The educational game is created like a chessboard and can be played by two children. There are 10 positive benefits of playing this board game, namely bonding with friends or family, educating children to be able to work together as a team, improving math skills, thinking forward, reinforcing mental strength, encouraging decision making, sportsmanship, direct interaction, learning to be responsible and mutual respect.

 

“To obtain the Indomilk Jagoan Boboiboy characters, Indonesian families just need to buy Indomlik UHT 190ml and Indomilk Kids 115 ml all variants, cut the characters available on the packaging, wash thoroughly and the characters are ready to be played. As for the game board, it could be downloaded from the website www.indomilk.com or can be obtained from participating stores.  We also created a video tutorial about how to play the Indomilk Jagoan BoBoiBoy Board Game that can be accessed on YouTube. We hope that the game can help parents provide balanced nutrition for the kids and balanced playing activities,” Vanda concluded.

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Vanda Ratana

Marketing Manager Indomilk Liquid

PT Indolakto

Jl. Raya Bogor Km 26.6

Gandaria, Jakarta 13710

Indonesia

Telp.  : (62-21) 871-0211 ext  2048

Email : vanda.ratana@indomilk.com

 

Nurulita Novi Arlaida

Head of Corporate PR

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 25th floor

Jl. Jendral Sudirman Kav. 76-78

Jakarta 12910

Telp.   : +62 21 57958822

Fax.   : +62 21 57937466

Email. : nurulita.arlaida@indofood.co.id

Indofood Introduces a New Innovation through Indomie My Noodlez; the First Instant Noodle for Children, Made with Carrot or Seaweed, added with Exciting Crunchy Topping
20/10/2015

Jakarta, Indonesia, 20 October 2015: PT Indofood CBP Sukses Makmur Tbk (“ICBP”) presented the first and latest instant noodle product for children, Indomie My Noodlez, at Indofood Tower. The new product launch serves as an evidence of Indofood’s commitment as Indonesia’s top instant noodle producer to always deliver products with new innovations.

Indomie My Noodlez is a new innovation, with noodles made with carrot or seaweed, and its production process includes drying technology. Indomie My Noodlez consists of three interesting and appetizing flavours; seaweed, cheese pizza and teriyaki salmon, and they come with exciting crunchy toppings that goes well with children’s taste. The topping in each variants also contain different ingredients such as crunchy carrot, crunchy seaweed, crunchy cheese and crunchy sausage. Based on Indomie’s research conducted at the beginning of this year, the three products received very good responses from mothers, and children aged 5-10 years.

Director of ICBP, Taufik Wiraatmadja said, “In order to increase customer’s satisfaction, we always present product innovation with good quality, as evidence of our commitment towards consumers. In this opportunity, we are launching Indomie My Noodlez, a special product with noodles made with carrot or seaweed, added with exciting crunchy toppings. We hope that this product, and our new innovation, can be the first choice of Indonesian children.”

Also attending in today’s launch event, Prof. Dr. Hardinsyah, MS, Professor of the Faculty of Human Ecology, Department of Community Nutrition of Bogor Agricultural University, who said that he appreciated the product as the first instant noodle made with carrot and seaweed. Carrot and seaweed are among vegetables that are recommended for consumption. Prof. Hardin said, “This product inspires Indonesian school-age children to get used to eating vegetables, and it also provides additional vitamins and minerals that are important for their growth and development. The product is also rich of fibers and ingredients that meet the food safety standard as stated by The National Agency of Drug and Food Control (BPOM). Therefore, the product is safe for consumption.”

Julia Atman, General Marketing Manager Noodle Division ICBP said, “This latest technological innovation from Indomie adds into our comprehensive product range and demonstrates that we understand the consumers’ needs. With Indomie My Noodlez, we are striving to fulfill the needs of mothers in providing a quality food that the children like. In this case, Indomie My Noodlez fullfils the mothers’ needs with noodles that are made with vegetables such as carrot or seaweed, and fullfils the children’s needs with delicious instant noodle and exciting crunchy topping.”

As a part of Indofood’s  premium product line, Indomie My Noodlez can be found nationally in Hypermarket, Supermarket and Minimarket, and this product can also be consumed by adults.


-End-
   
About PT Indofood CBP Sukses Makmur Tbk.

PT Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established prominent consumer goods producer in Indonesia. ICBP stands as a separate entity in September 2009 and listed on the Indonesia Stock Exchange ("BEI") on October 7, 2010. ICBP was established through internal restructuring of the Consumer Branded Product ("CBP") PT Indofood Sukses Makmur Tbk ("Indofood"), the parent company with its shares listed on the Stock Exchange since 1994. Through this internal restructuring process, the whole Group's operations in Indofood CBP which includes instant noodles, dairy, snacks, food seasonings, nutrition & special foods, as well as biscuits (previously incorporated in Bogasari), are transferred to ICBP. In 2012, The Company established a joint venture with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter the non-alcoholic beverage market, where its operations have been initiated in the 4th quarter of 2013, and its product portfolio is currently the beverage ready to drink tea and coffee, bottled water, carbonated drinks and fruit juice drinks.

Various ICBP brands are the leading brands and is known in Indonesia for packaged food. The main brands of ICBP products include various brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam dan Pop Bihun), dairy products (Indomilk, Cap Enak, Indoeskrim dan Orchid Butter), snacks (Chitato, Lays, Cheetos, Qtela dan Trenz), food seasoning (Sambal Indofood, Sirup Indofood Freiss dan Bumbu Racik Indofood), as well as nutritional products and specialty foods (Promina, SUN, Govit dan Provita),and non alcoholic beverages (Pepsi, 7Up dan Tropicana Twister melalui exlusive bottling agreement, also Club, Ichi Ocha, Tekita, Cafela and Fruitamin).

ICBP business activities are also supported by the Packaging Division.

Media Contact:
Lucy Suganda
Marketing Manager Noodle Division
PT Indofood CBP Sukses Makmur Tbk
Sudirman Plaza, Indofood Tower Lantai 26
Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910
Tel: +6221 5795 8822
e-mail: lucy.suganda@icbp.indofood.co.id
 

Indofood CBP supports 11,744 Warung Indomie Entrepreneurs for “Mudik”
13/07/2015

 

Jakarta, July 13th, 2015 – PT Indofood CBP Sukses Makmur Tbk (“Indofood CBP”) facilitates 11,744 Warung Indomie (Warmindo) entrepreneurs and their families for “mudik” (return to their hometown) using 210 busses for their transporation. They left simultaneously from nine departure points namely Jakarta, Tangerang, Bekasi, Karawang, Bogor, Depok, Bandung, Semarang, and Yogya.

 

Director of Indofood CBP, Taufik Wiraatmadja, officially sends off the Warmindo entrepreneurs on Monday (13/7) in JIExpo Kemayoran Jakarta. “This ‘mudik’ activity is a form of concern for our partners, the Warmindo entrepreneurs. We want them to arrive home safely so they can gather with their families for this special Idul Fitri day,” says Taufik. This year’s annual activity is the 21st time hosted by Indofood CBP since 1994 as part of the corporate social responsibility, especially within the pillar of Solidarity for Humanity. The theme for this year’s “mudik” is Diverse Purposes towards One Victory.

 

Taufik expressed that the presence of Indomie in Indonesia owes great contributions from the Warmindo entrepreneurs. “They are an important part of Indomie. Their creativity in serving Indomie builds up loyalty from the customers,” says Taufik.

 

“We hold this activity as a form of appreciation for the Warmindo entrepreneurs who have been our loyal partners so that the products are continuously loved by the customers,” says the General Manager of ICBP Noodle Division of DKI, Mochtar Sukardi. According to Mochtar, although Indomie is very easy to make, there are still a lot of people who like eating at Warmindo. “The owners of the diners are able to serve Indomie with a twist that enhances the taste of Indomie to cater to their customers’ palate,” he adds.

 

“In this opportunity, we would like to wish you a safe travel and a merry celebration of this day of victory with your families. Happy Idul Fitri day. Mohon maaf lahir dan batin,” says Taufik. 

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

PT Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established and leading consumer branded products company in Indonesia. ICBP was established as a separate entity in September 2009 and listed on the Indonesia Stock Exchange (“IDX”) on 7 October 2010. It was established by means of internal restructuring of the Consumer Branded Product (“CBP”) Group of PT Indofood Sukses Makmur Tbk (“Indofood”), the parent company, listed on IDX since 1994. Through internal restructuring, the entire business operations of Indofood’s CBP Group, comprising noodles, dairy, snack foods, food seasonings, nutrition & special foods, as well as biscuits (previously under Bogasari Group) were transferred to ICBP. In 2012, the Company established two joint venture companies (“JVC”) with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter into non-alcoholic beverage market in Indonesia. The JVC commenced its business in the fourth quarter 2013, and has current products portfolio of ready-to-drink tea and coffee, packaged water, carbonated soft drinks and fruit juice drinks. 

 

ICBP product brands are among the strongest brands with the most significant mindshare in Indonesia for consumer food products. ICBP principal brands include a variety of brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam and Pop Bihun), dairy products (Indomilk, Cap Enaak, Indoeskrim and Orchid Butter), snack foods (Chitato, Lays, Qtela, Cheetos and Trenz), food seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu Racik Indofood), nutrition and special foods products (Promina, SUN, Govit and Provita), as well as non-alcoholic beverage products (Pepsi, 7Up and Tropicana Twister through exclusive bottling agreement, as well as Club, Ichi Ocha, Tekita, Caféla and Fruitamin). 

 

ICBP operations are also supported by the Packaging Division.

 

Media Contact:

Mochtar Sukardi

General Manager Divisi Noodle DKI

PT Indofood CBP Sukses Makmur Tbk

Telp.  : (62-21) 691 - 1666

Email : mochtar.sukardi@icbp.indofood.co.id

 

Stefanus Indrayana

General Manager Corporate Communications

PT Indofood Sukses Makmur Tbk

Telp.   : +62 21 57958822

Fax.   : +62 21 57937466

Email. : indrayana@indofood.co.id

 

CalciSkim Steps-in as a Solution for Women Who Wish to Look Good Longer Inside and Outside
12/12/2013

 

CalciSkim Presents the Holistic Approach of Complete Bone Protection
 
Jakarta, 12 December 2013 – Today’s lifestyle requires women to always present themselves in their best performance, be it in professional life as well in their personal life. Those who are in their productive age, particularly between 20-30 years old, generally pay more attention to external appearance instead of their internal health quality. This topic was discussed in a talk show session marking the re-launched of CalciSkim, non-fat high calcium milk completed with CBP™, vitamin D, protein and FOS, produced by PT Indolakto the business unit of PT Indofood CBP Sukses Makmur Tbk (“ICBP”), today at Sudirman Plaza Indofood Tower.
 
“We saw women today, especially who live in urban cities, have the opportunities for an optimum self-actualization. More than 55% of women in their productive age who live in urban area are workers. To them, there is this social pressure and high demand to always perform in their best shape, to appear in their finest term and for being fashionable during their long hour of activities.”, stated Chief Marketing Officer (CMO) ICBP, Anastasia Sutadji. “Women want to stay active, look beautiful and willing to do experiment in the way they dress. Beyond conscious, health - predominantly bones health - is being excluded from their frame. Women often think that outside look on body are more important, whereas in reality, bones health quality declines faster than any other outside part of appearance.”   
 
Corporate Marketing Manager ICBP, Prita Utami added, “Indomilk as one of the leading dairy brands in Indonesia, looked into the opportunity to reach young adult women group which is currently not being managed optimally. Optimum benefit from calcium will be experienced only if it is being consumed since the earliest stage, that is before the bones reach their peak mass stage – or at the age of 30. To convince this group age, who is normally focus only on today’s self-actualization, we take relevant approach by offering a solution so that women can be active and look good longer.” 
 
CalciSkim presents an integrated concept of Complete Bone Protection. Brand Manager CalciSkim PT Indolakto, Ivy Irawati explained, “CalciSkim is equipped with complex formula consists of important nutrition including the calcium, vitamin D, Prebiotic Fructo Oligo Saccharide (FOS) or fiber, and CBP™ (Colostrum Bone Protein) – an active component which helps accelerate bones regeneration process. CalciSkim also promotes healthy life and a fashionable look that support healthy bones.”
 
Medical Sport Specialist, dr. Grace Tumbelaka, Sp.K.O who pays attention to current lifestyle accentuated, ”The young group is usually care less about their internal organs health by seeing that bones problem is an exclusive issue for the old people. For today, they pay attention mostly only to their external beauty. In fact, one’s health quality – including the bones health quality – may be older than her real physical age. Ostheoporosis or the declining bones mass is one among many problems faced by the bones. The threats, unconsciously, may come from the daily lifestyle.”  
 
Nutritionist, Dr. dr. Inge Permadhi, MS, SpGK, described, “Calcium is one of the most important minerals to body which mainly functions to protect bones health. Our body system is continuously replacing small portion of calcium in the bones with the new one, known as bone remodeling process. To keep our bones density, we will need adequate calcium intake obtained from our diets. Unfortunately calcium cannot be produced naturally by our body, and therefore must be obtained from outside source. High calcium milk is the best form of calcium easy to absorb by the body.”
 
She complemented that phosphate in milk, is another essential component important to form a strong bones. While vitamin D and fructo oligo sachharide (FOS) fiber are known to help absorbing calcium from the gastroduodernal (the digesting canal).
 
Nevertheless, for a perfect bones health, it is necessary to run a health life, ”Besides consuming sufficient calcium quantity important for the bones, strengthening exercise in moderate intensity needs to be done regularly at least 30 minutes on daily basis, because bones basically needs to be trained and pressed by burden eventhough may not be over capacity,” dr. Grace added. 
 
Putting balance weight on bones can be managed by a simple tips, keep a standard load of bags or carried things not more than 10-15% of the total body mass. While to keep the overall body balance and to prevent aching on the knee and the backbone, it is recommended to not wearing shoes with heels over than 5 cm. 
 
”Therefore, please start taking good care of your bones deposit wisely to make you look good longer. It’s never too late, bones density must be invested since the earliest stage, do not wait until you grow old, start taking more calcium now!”, dr. Inge concluded. 
 
*****
 
About PT Indofood CBP Sukses Makmur Tbk
 
PT Indofood CBP Sukses Makmur Tbk (IDX : ICBP) is an established and leading packaged food company in Indonesia. ICBP was established as a separate entity in September 2009 and listed on the Indonesia Stock Exchange (“IDX”) on 7 October 2010. It was established by means of internal restructuring of the Consumer Branded Product (“CBP”) Group of PT Indofood Sukses Makmur Tbk (“Indofood”), the parent company, listed on IDX since 1994. Through internal restructuring, the entire business operations of Indofood’s CBP Group, comprising noodles, dairy, snack foods, food seasonings, nutrition & special foods, as well as biscuits (previously under Bogasari Group) were transferred to ICBP. In 2012, the Company established  2 (two) joint venture companies with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter into non-alcoholic beverage market in Indonesia.
 
ICBP brands are among the strongest brands with the most significant mindshare in Indonesia for consumer food products. ICBP principal brands include a variety of brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam and Pop Bihun), dairy products (Indomilk, Cap Enaak, Indoeskrim and Orchid Butter), snack foods (Chitato, Qtela and Trenz), food seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu Racik Indofood), as well as nutrition and special foods products (Promina and SUN).
 
ICBP operations are also supported by the Packaging Division.


Media Contacts:

Ivy Irawaty
Brand Manager CalciSkim           
PT Indolakto
Chase Plaza Lantai 15
Jl. Jend. SudirmanKav 21
Jakarta 12910
Phone : +6221 5795 8822
Fax : +6221 2598 9798
E. ivy@indomilk.com
Nurulita Novi Arlaida
Corporate PR Manager
PT Indofood Sukses Makmur Tbk
Sudirman Plaza, Indofood Tower Lantai 25
Jl. Jend. SudirmanKav. 76-78
Jakarta 12910
Phone : +6221 5795 8822 
Fax : +6221 5793 7466
E. nurulita.arlaida@indofood.co.id
Indofood CBP and Asahi Group Launches its First Green Tea Product
10/12/2013

 

  • Ready to Drink Green Tea ICHI OCHA, first launch in Indonesia
  • Ichi Ocha Green Tea is produced from the best tea leaves using Japanese technology “one time brewing process”

 

 

Jakarta, 10 December 2013 – PT Indofood CBP Sukses Makmur Tbk (“ICBP”) and Asahi Group Holdings Southeast Asia Pte. Ltd. (“Asahi”), through its joint venture (“JV”) company PT Indofood Asahi Sukses Beverage (“IASB”), launches its first Ready-to-Drink (“RTD”) Green Tea product with the brand ICHI OCHA in December 2013. This product will be available in 350 ml and 500 ml PET bottles.
 
ICHI OCHA Green Tea is manufactured to comply with international food safety standards. This product has granted Halal certification by Indonesian Council of Ulamas.
 
Anastasia Sutadji, Director of IASB said, "Non-alcoholic Beverage market in Indonesia has reached IDR40 trillion in 2012 (US$4 billion) and is expected to grow rapidly. This market is very promising market."
 
Ready to drink tea beverage market is the second largest business after bottled water category within non-alcoholic beverage market in Indonesia. The market is growing and expanding rapidly due to the increasing health consciousness of Indonesian people.
 
ICHI OCHA Ready to Drink Green Tea is the first product of IASB. Through this product, IASB aims to build presence in RTD beverage market in Indonesia. This product is produced from the best tea leaves using Japanese technology “one time brewing process” in which all tea leaves are used only once. As a result, every drop of ICHI OCHA is richer in green tea taste, antioxidant, and polyphenol from green tea that are good for our health. 
 
ICHI OCHA taste is developed based on Indonesian consumer preference of green tea. It is proven through series of consumer research that Indonesian consumers like ICHI OCHA product taste.
ICHI OCHA is designed with a green-coloured packaging to highlight freshness feel of green tea. The red stamp shown on the pack, “Ichiban”, in Japanese hiragana character, gives authentication that ICHI OCHA is produced to meet Japan’s high quality product.
 
IASB begins to distribute ICHI OCHA throughout Indonesia on 8 December 2013, especially in the large retail chains. The company plans to launch an aggressive marketing campaign featuring advertisements on TV, magazines, newspapers and the distribution of samples to increase Indonesian consumers’ awareness of ICHI OCHA brand and encourage consumers to try the new product.
 
IASB will continue to offer exciting products with high-added-value to continuously build health conscious society and to fulfill diverse preference from Indonesian market.
 
As published before, ICBP and IASB has formed 2 (two) JV companies to manufacture and market non-alcoholic beverages in Indonesia. The JV companies are IASB and PT Asahi Indofood Beverage Makmur (“AIBM”). ICBP is the majority shareholder with a share of 51% in IASB that engages in marketing and distributing of the products while the rest is owned by Asahi. As for AIBM that engages in manufacturing, Asahi will have a majority stake of 51%, while the rest is held by ICBP.
 
--Ends --
 
 
 
About PT Indofood CBP Sukses Makmur Tbk
 
PT Indofood CBP Sukses Makmur Tbk (IDX : ICBP) is an established and leading packaged food company in Indonesia. ICBP was established as a separate entity in September 2009 and listed on the Indonesia Stock Exchange (“IDX”) on 7 October 2010. It was established by means of internal restructuring of the Consumer Branded Product (“CBP”) Group of PT Indofood Sukses Makmur Tbk (“Indofood”), the parent company, listed on IDX since 1994. Through internal restructuring, the entire business operations of Indofood’s CBP Group, comprising noodles, dairy, snack foods, food seasonings, nutrition & special foods, as well as biscuits (previously under Bogasari Group) were transferred to ICBP. In 2012, the Company established  2 (two) joint venture companies with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter into non-alcoholic beverage market in Indonesia.
 
ICBP brands are among the strongest brands with the most significant mindshare in Indonesia for consumer food products. ICBP principal brands include a variety of brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam and Pop Bihun), dairy products (Indomilk, Cap Enaak, Indoeskrim and Orchid Butter), snack foods (Chitato, Qtela and Trenz), food seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu Racik Indofood), as well as nutrition and special foods products (Promina and SUN).
 
ICBP operations are also supported by the Packaging Division.
 
Media Contact :
Stefanus Indrayana
GM Corporate Communications 
PT Indofood Sukses Makmur Tbk
Tel : +6221 5795 8822
Fax : +6221 5793 7466

 

Indofood Explores Asian Culinary Flavours Through Indomie Taste of Asia
13/11/2013

 

  1. Indomie’s new product range Taste of Asia offers three authentic Asian flavours: Korean Bulgogi, Thai Tom Yum and Singaporean Laksa.
  2. The new range serves as the premium category with authentic international flavours, complete with paste seasoning and assorted toppings such as shrimp balls, tofu, mushroom, textured vegetable protein, sesame seeds, onion, etc. 
  3. The launch of Indomie Taste of Asia represents Indomie’s commitment to continuously meet the growing consumer preferences and as reflection of continuous product innovation as one of Indofood’s significant pillars in growing the business.  

 

Jakarta, 13th November 2013 – PT Indofood CBP Sukses Makmur Tbk. (Indofood CBP) has launched the latest range of premium noodle products, Indomie Taste of Asia, inspired by the rich culture and culinary flavours from popular countries across Asia. As a brand that is close to the heart of Indonesia people, the launch of Indomie Taste of Asia represents company’s commitment in serving consumers’ diverse flavour preference.
 
Indomie Taste of Asia comes with three new favourite variants, Korean Bulgogi, Thai Tom Yum and Singaporean Laksa. These premium products are complimented with paste seasoning and assorted toppings to enhance consumer’s experience and satisfaction. Indomie with Bulgogi flavours offers textured vegetable protein (TVP) and other assorted toppings, such as onion, sesame seed and dry vegetables. Indomie with Tom Yum flavours serves with shrimp balls, mushroom and dry vegetable toppings. Indomie with Laksa flavour offers toppings such as shrimp balls, tofu and dry vegetables. All three variants use special noodles and toppings that bring authentic international culinary experience.
 
Taufik Wiraatmadja, Director, PT Indofood CBP Sukses Makmur Tbk, is pleased to announce the latest product, Indomie Taste of Asia, “Our wide range of products have been serving the Indonesian consumers for more than 40 years. This new range is a part of our commitment to continuously present innovative products with new flavours, which has become one of our key successes. The presence of Indomie Taste of Asia is expected to strengthen our positioning in Indonesia’s noodle market.”
 
At the new product launch, Lucy Suganda, Marketing Manager, Noodle Division, PT Indofood CBP Sukses Makmur Tbk, highlighted “Our latest products shows the Company’s commitment in providing the best quality products and services to our loyal consumers. Through these new variants, Indomie aims to offer new culinary experience.”
 
She continued, “The strength of these products lies in the flavour perfection of authentic Asian cuisine – the key is on leveraging a combination of noodles, paste seasoning and various assorted toppings to reflect the true tastes of Asia. In addition, all ingredients for Indomie Taste of Asia have been carefully selected from the country’s best supplies and processed in accordance with the national food and safety standards.”
 
Prof. Dr. Ir. Hardinsyah, MS, Professor at the Community Nutrition Department, Faculty of Human Ecology, Bogor Agricultural University (IPB) stated, “To meet consumers’ demand, processed food including instant noodles come with textured vegetable protein (TVP) or often referred as vegetable meat. Textured soy protein is one of the common food innovation and safe for consumption as a protein source of substitute meat protein.” 
 
Indomie Taste of Asia will be available starting mid-November 2013 at modern supermarkets across Indonesia, to meet diverse consumers’ preferences and to those who wants to try new things.
 
-End-
About PT Indofood CBP Sukses Makmur Tbk. 
 
PT Indofood CBP Sukses Makmur Tbk (IDX : ICBP) is a well-established and leading packaged food company in Indonesia. ICBP was established as a separate entity in September 2009 and listed on the Indonesia Stock Exchange ("IDX ") on 7 October  2010. It was established by means of internal restructuring of the Consumer Branded Product ("CBP") Group of PT Indofood Sukses Makmur Tbk ("Indofood"), the parent company, listed on IDX since 1994. Through internal restructuring, the entire business operations of Indofood’s CBP Group, comprising noodles, dairy, snacks foods, food seasonings, nutrition & special foods, as well as biscuits (previously under Bogasari Group), were transferred to ICBP. In 2012, the Company established 2 (two) joint ventures companies with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter into non-alcoholic beverage market in Indonesia.
 
ICBP brands are among the strongest brands with the most significant mindshare in Indonesia for consumer food products. ICBP principal brands include a variety of brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam and Pop Bihun), dairy products (Indomilk, Cap Enaak, Indoeskrim and Orchid Butter), snack foods (Chitato, Qtela and Trenz), food seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu Racik Indofood), as well as nutrition and special foods products (Promina and SUN).
 
ICBP business activities are also supported by the Packaging Division.
 
Media Contact:
Lucy Suganda
Marketing Manager Noodle Division
PT Indofood CBP Sukses Makmur Tbk
Sudirman Plaza, Indofood Tower Lantai 26
Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910
Tel: +6221 5795 8822 

 

Indofood departed 11,700 Indomie Venders to Mark Idul Fitri in Home Villages
04/08/2013

 

Jakarta, August 5, 2013 - Almost 11,700 street food vendors who earn their livings selling delicious bowls of Indomie noodles in Indonesia’s cities were rewarded for their efforts by PT Indofood CBP Sukses Makmur Tbk (“Indofood CBP”) with free travel to their hometowns to celebrate Idul Fitri with their families.
 
Indofood CBP chartered 211 buses to transport more than 11,700 Indomie Street Stall Business Owners from cities throughout Java, including Jakarta, Tangerang, Bekasi, Bogor, Yogyakarta and Semarang, back to their home villages. The annual exodus at the end of the holy month of Ramadan is known as ‘mudik’ in Indonesia.
 
Minister of Manpower and Transmigration Republic of Indonesia Muhaimin Iskandar, West Java Governor Ahmad Heryawan and Indofood directors Taufik Wiraatmadja and Franciscus Welirang were on-hand to mark the event at the West Parking Area Jakarta International Expo car park on Sunday, August 4 2013. The event was the 19th year in a row that Indofood has undertaken such a promotion, which is considered to be a central part of the company’s Human Solidarity Pillar- one of the company’s five corporate social responsibility pillars.
 
Taufik Wiraatmadja, Director of PT Indofood CBP Sukses Makmur said the success of Indomie in Indonesia could not be separated from the presence of the noodle vendors. “They are an important part of the company,” Taufik says. “Their creativity in preparing Indomie noodles has ensured that Indomie has a strong and loyal customer base.”
 
He said Indofood CBP prided itself on the corporate social responsibility program, which allowed vendors to return to their home villages in safety. “We want the vendors to feel comfortable and arrive in their hometowns safely so they are able to get together with their family members on this special day.” The Noodle Vendors departed from from Jakarta and Bekasi.
 
Mochtar Sukardi, General Manager of PT Indofood CBP Noodle Division in the special province of Jakarta, said that in total, about 5,500 noodle vendors departed Jakarta on 95 buses on Sunday. “We are showing our appreciation to the vendor, who have loyal, and become strategic partners for Indomie to enhanced the popularity of our brand in society.”
 
Besides the Mudik event, ICBP has also marked the exodus with a number of social events, including Safari Ramadan, and the establishing checkpoints along the northern coast of Java island. Weary homebound travelers can rest at these road-stops, play a variety of interesting games and enjoy Indomie noodles before continuing on with their trips.
 
Taufik took the opportunity to wish the vendors happy Idul Fitri and asked for forgiveness as is traditional in Indonesia. “We would like to wish you all Happy Eid Mubarak, happy trips home and hopefully you all arrive home safely and can celebrate the festivities with your families.”
 
-End-
 
About PT Indofood CBP Sukses Makmur Tbk
 
PT Indofood CBP Sukses Makmur Tbk (IDX : ICBP) is an established and leading packaged food company in Indonesia. ICBP was established as a separate entity in September 2009 and listed on the Indonesia Stock Exchange (“IDX”) on 7 October 2010. It was established by means of internal restructuring of the Consumer Branded Product (“CBP”) Group of PT Indofood Sukses Makmur Tbk (“Indofood”), the parent company, listed on IDX since 1994. Through internal restructuring, the entire business operations of Indofood’s CBP Group, comprising noodles, dairy, snack foods, food seasonings, nutrition & special foods, as well as biscuits (previously under Bogasari Group) were transferred to ICBP. In 2012, the Company established  joint venture companies with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter into non-alcoholic beverage market.
 
ICBP brands are among the strongest brands with the most significant mindshare in Indonesia for consumer food products. ICBP principal brands include a variety of brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam and Pop Bihun), dairy products (Indomilk, Cap Enaak, Indoeskrim and Orchid Butter), snack foods (Chitato, Qtela and Trenz), food seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu Racik Indofood), as well as nutrition and special foods products (Promina and SUN).
 
ICBP operations are also supported by the Packaging Division.
 
For further information please contact:
Mochtar Sukardi
General Manager Divisi Noodle DKI
PT. Indofood CBP Sukses Makmur Tbk
T. 021 6911666
Email : mochtar.sukardi@icbp.indofood.co.id
   Stefanus Indrayana
General Manager Corporate Communications
PT. Indofood Sukses Makmur Tbk
T. 021 5795 8822 ;  F. 021 5793 7466
Email : indrayana@indofood.co.id
Indofood Receives Awards in Twelve Categories for Nutrition Care Award 2013
31/07/2013

Jakarta, June 25th 2013 - PT Indofood Sukses Makmur Tbk was honored in 12 different categories at the Nutrition Care 2013 Awards during the National Seminar on Food and Nutrition in Jakarta on June 25. The awards were from the Food and Nutrition Society of Indonesia (PERGIZI PANGAN) in cooperation with The Indonesian Food and Beverage Association (GAPMMI). 

Ten of the awards were for Indofood's innovative approach to developing nutritional and health-conscious food products, with another two awards recognized the Company's corporate social responsibility (CSR) activities, specifically those that related to nutrition, food and health improvements. 

Indofood's 10 award-winning products were wheat flour Segitiga Biru Premium; noodle product brands Indomie Goreng Rasa Cabe Ijo and Pop Mie, cereal product Govit Sagon Sereal; milk product brands Indomilik Susu Pasteurisasi, Indomilk Kids Susu UHT Rasa Vanila, Indomilk Susu Bubuk Coklat; seasoning products Bumbu Racik Ikan Goreng and Bumbu Racik Sayur Lodeh; and cooking oil Bimoli Special. 

There were two Indofood CSR activities that received awards, namely SUN Mobile Nutrition , which provides nutrition and health-care activities for mothers and toddlers for free in cooperation with the Family Welfare Empowerment Team (Tim Penggerak PKK) of DKI Jakarta province and the Indomie Facebook account, which is considered to be a leader in providing education about nutrition, food safety and culinary expertise. 

The assessment criteria of the awards covered five main aspects, which included meeting regulatory requirements of the product standards, packaging and labeling in the Indonesian language, nutritional-functional components of products to overcome public health issues such as a lack of nutrition or disease, among others. 

The jury of food and nutritional experts also considered a number of other non-mandatory criteria, including consideration of women and children, development of traditional Indonesian values, helping drive micro-, small and medium-sized enterprises and promotion of healthy lifestyle habits such as healthy eating. 

Indofood General Manager Corporate Communications Stefanus Indrayana said, "As a Total Food Solutions Company, Indofood will always innovate to continue to produce quality products and can provide solutions for sustainable food. We also want continue to contribute to a healthy, intelligent and quality future generation through various CSR programs of the Company, both in the areas of nutrition and education."