ICBP recognizes the important role it plays in society by providing nutritious food to consumers of all ages. We actively participate in the Scaling Up Nutrition Movement (“SUN Movement”) to raise public awareness on the importance of balanced nutrition and a healthy lifestyle.
- SUN Movement
The SUN Movement is a global public-private partnership, with operations in 59 countries aimed at eliminating all forms of malnutrition. It is supported by the SUN Business Network (“SBN”) which has more than 200 member companies, including Indofood Group.
Through SBN Indonesia, ICBP is actively advocating the Presidential Decree No. 42 of 2013 on the National Movement to Accelerate Nutrition Improvement within the Framework of the First 1,000 Days of Life. This is also in line with the United Nations’ SDGs for Indonesia to reduce child mortality and improve maternal health in the first 1,000 days of life. ICBP has developed several programs in support of the SUN Movement, including:
- Nutrition for Workforce
ICBP continued the Nutrition for Workforce program to raise nutrition and health awareness in the workplace and to maintain a healthy and productive workforce. Employees who were nominated and trained as Peer Educators were assigned to share knowledge on balanced nutrition and healthy lifestyles with fellow colleagues.
- Indofood Nutrition Mobile Service
The Indofood Nutrition Mobile Service comprises a fleet of mobile clinics that pay scheduled visits to Integrated Health Posts (“Posyandu”) in six provinces across Indonesia, providing free counseling and consultations to expectant and lactating mothers. The program also uses these opportunities to raise mothers’ awareness on the importance of early childhood nutrition, particularly during the first 1,000 days of life. Each unit of the Indofood Nutrition Mobile Service is equipped with fetal monitoring equipment that provides a free checkup for expectant mothers. Given its mobility, the program has successfully engaged and served many expectant mothers, lactating mothers and infants.
- Healthy Breakfast Program
Healthy Breakfast is a program jointly held by the Indonesian Nutritionist and Food Expertise Association, the Association of Indonesian Nutrition Education Institution, ICBP and Indofood. It aims at raising the awareness of parents, elementary school teachers and students on the importance of a healthy breakfast, which is in line with the Ministry of Health’s drive to promote a healthier diet.